Press release -
Motosumo Engage the Global Cycling Community during Breast Cancer Awareness Month With Their #TrainForPink Campaign
Copenhagen October 11, 2023: Join the Movement and Cycle toward a future without breast cancer: During the last week of October, indoor cycling platform Motosumo invites indoor cyclists worldwide to take part in driving breast cancer research and awareness forward. This will be their third ‘Cycle For Change’ campaign this year, named #TrainForPink, which will run October 23-29, 2023, and will propel us towards a hopeful future free from breast cancer.
A call to action against breast cancer
Breast cancer affects one in eight women and is a statistical and personal reality for many. In the last week of October, the Motosumo community will convert collective kilometers ridden by worldwide users of the Motosumo app into financial support for ongoing research.
Kresten Juel Jensen, CEO and Co-founder of Motosumo noted, “The figures speak volumes about the widespread impact of breast cancer. It's our responsibility to stand together, utilize our digital power and community-based platform, and contribute to a cause that seeks to eradicate this all-too-common disease.”
#TrainForPink: Mobilizing global effort into tangible Impact
Through the simplicity of indoor cycling classes, with any stationary bike and the Motosumo app, participants will contribute to a vital cause. Every 150 km ridden collectively will convert to a 1 USD donation from Motosumo to the US-based Breast Cancer Research Foundation (BCRF), up to 1,500 USD. As with our other #CycleforChange campaigns, all progress and outcomes will be shared on Motosumo’s #TrainForPink landing page in the spirit of transparency.
Cycle For Change: Demonstrating a commitment to global and community impact
The #TrainForPink campaign follows the successful impacts of Motosumo’s previous #TrainForTrees and #TrainForSeas, both earlier iterations under the Cycle For Change initiative, reflecting Motosumo’s dedication to harmonizing fitness with meaningful global contributions. These prior campaigns respectively resulted in the planting of 1,074 trees and the removal of 1,538 pounds of ocean trash. “Our global community of riders not only pursues personal fitness goals but also comes together and truly values the collective impact we can create through our shared efforts,” Jensen reflects.
About Motosumo
Motosumo leverages innovative technology to transform fitness experiences, uniting indoor cycling enthusiasts around the world in a dynamic and inclusive digital community. Motosumo amplifies every workout’s potential, reaching beyond individual achievements to generate a collective impact on global causes. With an accessible platform available to anyone with a stationary bike and a smartphone, Motosumo connects, motivates, and drives forward both personal and communal goals. www.motosumo.com/cycleforchange
About BCRF
The Breast Cancer Research Foundation (BCRF), stationed in New York, USA, is a prominent global leader in breast cancer research. Offering crucial support to 250 scientists spanning 14 countries and 5 continents, BCRF dedicates 81 cents of every dollar to its mission to prevent and cure breast cancer through the advancement of the world’s most promising research. BCRF is one of the world’s most prominent charities for breast cancer research and awareness. They hold an A grade from CharityWatch and a 100% 4-star rating on Charity Navigator.
Learn more key facts about breast cancer at: www.bcrf.org/breast-cancer-statistics-and-resources/
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About Motosumo
Motosumo empowers its members to lead happier and healthier lives with interactive, instructor-driven, community-based indoor cycling workouts from anywhere in the world. Founded in 2015 by a Denmark-based team of engineers, astrophysicists, and one elite athlete, Motosumo is the only app that uses smartphone motion sensors to generate live fitness metrics such as calories, cadence, and distance on any stationary bike.
Trusted by gyms and cycling studios worldwide, Motosumo built a following of tens of thousands of users before launching a platform for the anywhere user in 2020. Women’s Health awarded Motosumo in their 2022 Fitness Awards, and users rate the app 4.8/5 across Google Play and the App Store.
Motosumo’s members can enjoy a fully interactive at-home live fitness experience with a global team of world-class instructors for free or with a premium subscription. All members have unlimited access to more than 300 monthly live and on-demand classes. Gyms can use Motosumo to motivate their members to train using our state-of-the-art platform. To turn any bike into a world-class workout experience and start a path toward a happier and healthier you, visit www.motosumo.com
