Press release -
Motosumo’s #TrainForMovember campaign raises $2,366 for men’s health, with global community pedaling 142,006 kilometers
Copenhagen, November 13, 2024 – Motosumo’s #TrainForMovember campaign, the latest Cycle For Change series initiative, concluded after a remarkable week of cycling dedicated to men’s health. From November 4-10, 2024, participants worldwide, including the Fitness On Demand community, pedaled an incredible 142,006 kilometers collectively, logging 5,213 hours in the saddle to support the Movember Foundation’s mission. The campaign - this time with support from Motosumo's platform partner Fitness On Demand - raised $2,366 for the Foundation, promoting awareness of mental health, suicide prevention, prostate cancer, and testicular cancer.
Kresten Juel Jensen, CEO of Motosumo, shared: “The #TrainForMovember campaign reflects the power of fitness to make a real impact beyond the gym. Our community’s commitment to men’s health has been truly inspiring. Cycling thousands of kilometers shows we can contribute to making a positive difference in men’s lives together.”
Supporting men’s health globally
The funds raised from the #TrainForMovember campaign will support the Movember Foundation’s work to improve health outcomes for men worldwide, funding initiatives across mental health, cancer prevention, and early intervention. The Movember Foundation’s comprehensive approach to men’s health aligns closely with Motosumo’s commitment to community well-being.
“We’re inspired by the incredible dedication shown by Motosumo’s community in cycling over 142,000 kilometers and raising $2,366 to help fund our lifesaving research. Thanks to Motosumo and Fitness On Demand, we’re shining a light on the issues impacting men’s health and making meaningful strides toward a healthier future for men everywhere," said Anna Tutt, Fundraising Executive, Movember Europe.
Fitness On Demand, key donation partner in the campaign, expressed enthusiasm for the collaboration. Nick Gustafson, Marketing Director at Fitness On Demand, stated: “Partnering with Motosumo on #TrainForMovember allowed us to support a cause essential for global health. We’re proud to help bring men’s health awareness to the forefront, encouraging wellness and proactive health steps worldwide.”
Cycle For Change: Fitness for a Cause
The #TrainForMovember campaign is part of Motosumo’s larger Cycle For Change initiative, which unites the indoor cycling community to support meaningful causes through fitness. Each campaign within this series highlights the potential for collective action to bring about tangible social or environmental benefits, linking physical activity with a purpose.
Since its inception, Cycle For Change has supported various impactful causes, including children’s education, mental health initiatives, environmental preservation, and cancer research. With each campaign, Motosumo, donation partners, and the global cycling community demonstrate a shared commitment to making a difference, ride by ride.
Join the Movement
Motosumo invites everyone to support future Cycle For Change campaigns. Whether you’re cycling in classes or contributing to charitable causes, each effort helps create positive change in the world. To learn more about participating, supporting the cause, or suggesting future causes, please visit www.motosumo.com/cycleforchange.
About Motosumo
Motosumo is a global digital indoor cycling platform, connecting fitness enthusiasts worldwide. Built to be accessible to anyone with a stationary bike and smartphone, Motosumo brings together a diverse, inclusive community united by a passion for fitness and social impact. Learn more at www.motosumo.com.
About the Movember Foundation
Movember is the leading charity dedicated to changing the face of men’s health. Since 2003, Movember has funded over 1,320 men’s health projects globally, addressing mental health, suicide prevention, prostate cancer, and testicular cancer. Discover more at www.movember.com.
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About Motosumo
Motosumo empowers its members to lead happier and healthier lives with interactive, instructor-driven, community-based indoor cycling workouts from anywhere in the world. Founded in 2015 by a Denmark-based team of engineers, astrophysicists, and one elite athlete, Motosumo is the only app that uses smartphone motion sensors to generate live fitness metrics such as calories, cadence, and distance on any stationary bike.
Trusted by gyms and cycling studios worldwide, Motosumo built a following of tens of thousands of users before launching a platform for the anywhere user in 2020. Women’s Health awarded Motosumo in their 2022 Fitness Awards, and users rate the app 4.8/5 across GooglePlay and the App Store.
Motosumo is the first app-based connected fitness platform to partner with the world’s largest fitness aggregators, such as Wellhub, ClassPass, and Urban Sports Club. Gyms can use Motosumo to motivate their members to train using our state-of-the-art platform, and users can also enjoy a fully interactive at-home live fitness experience with a global team of world-class instructors for free or with a premium subscription.
All members have unlimited access to more than 300 monthly live and on-demand English, Spanish, and Portugese classes. To turn any bike into a world-class workout experience and start a path toward a happier and healthier you, visit www.motosumo.com
