Digital Impact Awards: awarding excellence in online newsrooms
We interviewed senior press officer Claire Eaton-Whitfield from Panasonic UK, who received highly commended award in the best online newsroom category.
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Tech brands as publishers: seminar presentation Ad:Tech 2014
Having asked you, our digital PR and communications professionals, about your top challenges, and as we're currently reviewing the state of newsrooms belonging to 70 of the world's top tech brands, I wanted to share some of the insights we've come across that could make your newsroom a better place!
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The Professional Copywriters' Network Conference: What makes a great story?
Mynewsdesk was a proud sponsor of The Professional Copywriters' Network Conference, held in London in September. We met Ogilvy's UK vice chairman and TED speaker Rory Sutherland, and other creatives, who told us what they think makes a great story.
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Top of the PR pops: September Highlights
After a month off, we’re back! It’s top of the PR pops time and here is what has got us talking over the last month.
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Technology and media expert Tom Foremski talks #FutureComms
We caught up with former Financial Times journalist Tom Foremski who runs Silicon Valley Watcher blog, which reports on the intersection between technology and the media.
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The social art of influencer relations
David Taylor, Digital Consultant and author of The Business of Being Social, gives his tips on improving your influencer relations strategy.
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5 minutes with Vikki Chowney on embracing disruption in PR and Comms
We caught up with Vikki Chowney, Head of Agency at newly formed social agency, Things With Wings (a TMW and Nelson Bostock Group partnership). With experience across marketing, PR and digital communications, we were keen to find out just what Vikki's doing to embrace disruption and consolidation in the industry...
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Does native advertising have a future?
Marketing trends come and go, either evolving into tried-and-tested practices or disappearing in a sea of toe-curling buzzwords (QR codes, anyone?). Few break into the mainstream beyond our little marketing & communications realm but this is exactly what happened last week.
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5 minutes with Deirdre Breakenridge on FutureComms
We caught up with Deirdre Breakenridge (Adjunct Professor, Marketing & Public Relations, New York University) at our #FutureComms14 event. She shared her thoughts on the PR landscape, specifically the influence of technology on the evolution of PR, communications and marketing.
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Top of the PR pops: July highlights
Summer has been packed with sporting events (World Cup, the Commonwealth Games, Tour de France, to name but a few) music festivals and all imaginable kinds of happenings. Despite making the most of beer gardens, supporting their favourite athletes and catching some rays, PR and comms professionals around the world have been busy. Here are some campaigns and events that caught our attention!
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It's not shark on the menu, it's you...
Here at Mynewsdesk we love clever PR campaigns and funny stunts...especially when there is a hidden camera involved. So this prank to promote the airing of Sharkando 2: The Second One on Syfy was right up our street...
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Round-up of the Content Marketing Show 2014
On Thursday 17th July a small troop of intrepid Mynewsdeskers made their way to the Institute of Education, a venue usually engulfed by students, for the most popular content marketing show in the UK.
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