PR is the art of storytelling, a craft that can transform perceptions, build trust, and drive meaningful connections. It's about more than just creating headlines; it's about creating experiences, shaping narratives, and engaging with audiences in authentic and compelling ways.
Never before have brands communicated so much about sustainability and purpose. And never so poorly. Consumers have never been more confused about what is actually what in brands sustainability communication.* The term purpose driven is used to the extent of losing its own purpose. So is there any reason to keep going?
With her wide experience in PR and passion for people and communication, Åsa Blomberg is the perfect fit for leading the PR Awards jury this year – a role she is looking forward to taking on.
Jesper Andersen always had an interest for the art of argumentation as he minored in Rhetoric at University, and when he at a later point got a student job at a PR firm it just clicked. Today he is an international keynote speaker and advisor specializing in communication measurement and evaluation.
Tale Olivia Henningsen came to PR and communication from a background in interior architecture and color design. This made her the perfect fit for Creative Leader at the Norwegian supply store for paint and color – Fargerike, where she has now worked with PR and communication for eight years.
The crisis communication specialist Hampus Knutsson brings a lot of expertise in his area to the Mynewsdesk Nordic PR Awards jury panel this year. With over 15 years of experience in crisis communication, strategic advice, press work and international communication, he is sharing great input and advice on the field.
In this year’s Mynewsdesk PR Awards jury we have the senior advisor Hilde Tunge from Norway on board. Starting her PR career in the field of extreme sports and with a passion for combating greenwashing, Hilde has a very interesting profile we are about to take a closer look at.
Mynewsdesk is proud to announce one of the previous PR Awards winners, Matilda Adelborg, as one the jury members in the Nordic PR Awards 2023. After 8 years in the PR industry Matilda can already look back at the title «PR Personality of the Year» as well as gaining lots of knowledge to share great advice and perspectives for other communicators out there.
Are you feeling lost in the world of AI? You are not alone. Many people have questions about AI and the future can seem uncertain. The media are talking about the jobs that AI will take over, while AI might still seem distant from your daily work and discussions. Well, we are here to help clear things up.
Christmas is here, a time to spend with your family and get into the festive spirit. Due to the holiday, many businesses tend to slow down even though this is the perfect time to get your audience's attention. Let us tell you why!
As I sat down to reflect on Mynewsday 2022, I struggled to summarize. We had such a gloriously wide range of topics and addressed so many specific, in-depth, and sometimes existential questions. How on earth would I compose a coherent reflection on all that?
Mynewsdesk believes that AI will help both press officers and journalists with their day-to-day work in the near future. We are constantly striving to make PR and communication work both smarter and more effective, and we’ve been implementing AI in our tool for quite some time now. Would you have known that this text is written by AI?
