The future of PR lies not in replacing human creativity and judgement with machines but in leveraging technology to enhance these uniquely human attributes. As we look ahead, the industry must remain steadfast in its commitment to ethical practices, embracing the potential of AI while upholding the importance of human oversight and intuition.
Mynewsdesk recently hosted an exclusive meetup for professionals in the B2B SaaS industry, featuring a CEO-network workshop and a mingling session. The event provided a unique opportunity for knowledge-sharing and collaboration within the SaaS community. Highlights included an interview with Mynewsdesk's CEO and discussions on the evolving role of PR in the digital age.
It is not even a year since AI came into the PR and communication industry with a big bang, but we are already seeing the growing importance of AI in communication departments, perhaps especially when it comes to content production. Let’s take a closer look at how AI can help automate and improve different aspects of the process of writing.
PR is the art of storytelling, a craft that can transform perceptions, build trust, and drive meaningful connections. It's about more than just creating headlines; it's about creating experiences, shaping narratives, and engaging with audiences in authentic and compelling ways.
Never before have brands communicated so much about sustainability and purpose. And never so poorly. Consumers have never been more confused about what is actually what in brands sustainability communication.* The term purpose driven is used to the extent of losing its own purpose. So is there any reason to keep going?
With her wide experience in PR and passion for people and communication, Åsa Blomberg is the perfect fit for leading the PR Awards jury this year – a role she is looking forward to taking on.
Jesper Andersen always had an interest for the art of argumentation as he minored in Rhetoric at University, and when he at a later point got a student job at a PR firm it just clicked. Today he is an international keynote speaker and advisor specializing in communication measurement and evaluation.
Tale Olivia Henningsen came to PR and communication from a background in interior architecture and color design. This made her the perfect fit for Creative Leader at the Norwegian supply store for paint and color – Fargerike, where she has now worked with PR and communication for eight years.
The crisis communication specialist Hampus Knutsson brings a lot of expertise in his area to the Mynewsdesk Nordic PR Awards jury panel this year. With over 15 years of experience in crisis communication, strategic advice, press work and international communication, he is sharing great input and advice on the field.
In this year’s Mynewsdesk PR Awards jury we have the senior advisor Hilde Tunge from Norway on board. Starting her PR career in the field of extreme sports and with a passion for combating greenwashing, Hilde has a very interesting profile we are about to take a closer look at.
Mynewsdesk is proud to announce one of the previous PR Awards winners, Matilda Adelborg, as one the jury members in the Nordic PR Awards 2023. After 8 years in the PR industry Matilda can already look back at the title «PR Personality of the Year» as well as gaining lots of knowledge to share great advice and perspectives for other communicators out there.
Are you feeling lost in the world of AI? You are not alone. Many people have questions about AI and the future can seem uncertain. The media are talking about the jobs that AI will take over, while AI might still seem distant from your daily work and discussions. Well, we are here to help clear things up.
