The Art of Perception - our chat with a PR legend
Mynewsdesk met PR legend Bob Leaf to learn about his 55 years of PR experience and his insights into how PR practitioners can deal with the challenges they now face in the digital age.
Topics: New media
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Mynewsdesk unveils its new look newsroom, making visual and multimedia content instantly accessible via any device
The responsive newsroom design renders perfectly on any mobile device so brands can deliver a seamless experience for audiences on the move.
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Why the brand newsroom will change PR for good
Today the buzz in PR and marketing circles is about the “brand newsroom approach” - in which content is king and every organisation can benefit from thinking and acting more like a media company.
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The next generation newsroom has landed
Introducing you to the next generation Mynewsdesk newsroom!
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That time you let a Glaswegian into the office
An intern's work experience at Mynewsdesk.
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Mynewsdesk makes its Digital Shoreditch debut
Celebrate Digital Shoreditch's 3rd annual festival with Mynewsdesk who will be participating for the first time. Have a look at what the festival has in store for PR and communications professionals, the talks the Mynewsdesk team will be holding and details of our networking event.
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How Golden Wonder rubbed salt & vinegar into Walkers' wounds
Paul Sutton, Head of Social Comms at Bottle PR shared some crispy insights into Golden Wonders' recent PR activity.
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Mynewsdesk becomes an international newsroom partner of Elephant Parade
Mike Spits, Co-Founder of Elephant Parade said: “As a global brand, this is a fantastic opportunity to bring together and manage our international communications distribution from a central platform...
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Mynewsdesk selected as official newsroom partner for Guardian Changing Media Summit 2013
Mynewsdesk has been selected as the official newsroom partner of the Guardian’s Changing Media Summit 2013, to be held in March in London. As well as partnering with The Guardian for the event, Peter Ingman, founder and CEO of Mynewsdesk, will be speaking at the two-day event looking at developments impacting the role of the modern day newsroom and how brands are becoming publishers
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Integrating social media into cross channel strategies discussed during #SMWF Europe [video]
"One definite trend for almost all brands is the greater focus on content. They're competing with media publications for people's attention and time, so start to adopt similar approaches to storytelling online."
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What’s the story….with our newsroom benchmark?
By now you should have all seen our comprehensive benchmark report of the newsrooms of the top 100 brands in the world. This time around, we wanted to give a bit more background as to how and why we conducted this study,
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Media lists go social with Mynewsdesk
We've improved our Network features to add a whole new dimension to your PR contacts.
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35% of global newsrooms contain out of date information
Mynewsdesk benchmark study of the world's top 100 brands finds them failing to provide influencers with what they need
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What was the best PR of 2012?
We asked you to tell us what you thought were the best examples of PR and communications in 2012. Here's what you said...
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UK SMEs increasing PR spend but neglecting media basics
SMEs embracing social media but lack strategy and tools to see the full benefits of PR
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Making the Olympics social
Finn Concannon, Lead Social Media Producer at London 2012, looks back on the games and how the social team came together.
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Mynewsdesk bestow the Global PR award at the PR Week Awards
Mynewsdesk’s Head of Agency Relations Heidi Noemm, alongside compère and comedian Graham Norton, handed over the Global PR award to Ogilvy Public Relations & OgilvyOne at the PR Week Awards this Tuesday night.
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Period drama: the inside story of Bodyform's viral campaign of the month
Matt Golding of Team Rubber on how Bodyform responded to a Facebook comment by unleashing a viral video sensation in just 8 days.
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Client imagineear gets highly commended for Best Online Newsroom during the Digital Impact Awards
Mynewsdesk client and extended family member imagineear was recognised for 2012's Best Online Newsroom category during the Digital Impact Awards.
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Nissan's integrated social media campaign during #SMWLDN
On the third day of Social Media Week, we hosted an event entitled 'Integrated Social Media', featuring some best-in-class campaign examples from BMIbaby, Skype and Nissan.
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