schleich® is starting 2024 with a bang! In September, the popular toy manufacturer will launch a new product range for its high-profile licence THE SCHOOL OF MAGIC ANIMALS. Its fastest-growing product range worldwide, ELDRADOR® CREATURES, will gain a new play concept and doubtlessly remain an important part of the schleich® brand’s success in 2024.
Excitement is building for Harry PotterTM fans as schleich® today announces its newest WIZARDING WORLDTM collection in partnership with Warner Bros. Discovery Global Consumer Products (WBDGCP). Trolls, Dementors and other creepy characters will be featured as part of schleich’s® and WBDGCP’s new range, which includes four new individual figures and five-figure sets available from July 2024.
In January 2024, the schleich® WILD LIFE segment will be gaining nine new international characters – including an Armadillo, an Ibex and an African Buffalo. And in July, the Penguin Family set will bring even more fun to the playroom.
HORSE CLUB gets four new horse breeds in January. The Tori & Princess set will be released in March and with the wedding carriage, wedding atmosphere is in the air. A special highlight is the new Riding Hall, which horse lovers can look forward to from July 2024.
Whether Jersey cow, lionhead rabbit or Percheron mare, the world of FARM WORLD will be expanded with eight new pets and farm animals from January. The new tractor with trailer will be launched in January and in March the sheep friends will join the farm. Also in March, there is plenty to discover in the forest when the forest animals are fed and Farmer Paul gets a new off-road vehicle.
Three new creatures will strengthen ELDRADOR® in the air from January 2024. As a major highlight, the BattleCaves of the Stone, Lava, Shadow, Ice and Jungle World will be available from September, providing excitement in battle with many functions. In July, two figurine sets will enter the ring and things will get racy from August with the new Crashmobiles and the ELDRADOR® Mini Creature Series 5.
In the world of DINOSAURS, dinosaur fans can look forward to six new dinosaurs as of January. In addition, the two play sets Dino Temple Conquest Mega Set and Dino Temple Conquest in July and September will be a very exciting addition to the playroom.
The rainbow unicorn mare from BAYALA® meets the new figurines. In addition to three unicorns, which will be released in January, collectors can look forward to new collectible unicorns and another baby collectible figure series in March and July: the hatching mushrooms. In addition, the magical deer from July and the magical peacock from September will create a magical atmosphere in the playroom.
Founded in 1935, Schleich is today the leading international supplier of play figurines and one of the biggest German toy manufacturers.
The toy industry struggled with difficult macroeconomic conditions last year: inflation, high energy prices, full retail warehouses, labour shortages and consumer reticence affected many manufacturers. Schleich builds on well-known licenses and innovations in a market environment that will remain challenging in 2024.
Whether dinosaur or horse fan, with the ideas from schleich® the children's birthday party is easy to prepare and guaranteed to be a great success! There are also free craft templates and instructions on the Schleich website.
Schleich, the German manufacturer of figurines and playsets shaping storytellers for life, announces the appointment of Stefan De Loecker as new CEO effective 1 January 2024.
