Michael Lemner joins BizLab’s Board – strengthens international retail expertise and data focus

BizLab is strengthening its board with the European retail expert Michael Lemner, who brings over 35 years of senior leadership experience in European retail at companies such as H&M, Bally, Jules, Rougegorge and New Look. His appointment marks an important step in BizLab’s ambition to grow both in Sweden and internationally.

– “What we value is Michael’s international experience and his ability to give us a broader perspective on how retailers think. Above all, Michael has unique expertise in working with data and actually applying it in daily operations,” says Magnus Hansson, founder of BizLab.

Michael Lemner looks forward to his role:
– “Throughout my career in retail, I’ve always aimed for getting better and more precise data on all store visitors – both demographic insights and information on how long they stay in the store. By understanding all visitors, conversion can be improved – which is the key to profitability. With BizLab’s technology, retailers can also use their digital screens to show the right message to the right customer, unlocking entirely new sales opportunities. I am passionate about data, especially when it can be used operationally. Data should never remain a desk product,” concludes Michael Lemner.

With his extensive international retail background and passion for data-driven decision-making, Michael Lemner becomes a key figure in BizLab’s ambition to expand into new geographic markets.

About BizLab
BizLab is a Swedish leader in retail media and AI-powered analytics for detecting and analyzing all visitors in physical retail. Through the BizLab Flow software, retailers can in real time analyze customer flows, demographics, and dwell time in-store – fully anonymized and GDPR-compliant. The technology enables stores to transform into modern media platforms where the right message can be shown to the right audience at the moment of purchase. This leads to more precise data on all visitors and creates new revenue streams for retailers.