Categories: marketing communications
Move from promotion to emotion and win big
Emotions matter. Especially in B2B marketing. That applies to your selection of visual imagery for social media, ads, trade shows and more. Used effectively, high-impact images can grab attention, build your brand, differentiate your offering and drive sales, according to research from Google, CEB and Harvard.
Happy Holidays from Open Communications
As the year draws to a close, we wanted to take a moment to reflect on everything we have to be grateful for and thank our friends, families and colleagues around the world for a fantastic 2018. We greatly appreciate all the positive feedback, support and good vibe you give us. To each and every one, have a well deserved, relaxing and joyous holiday season.
Who says sales tools can’t be inspiring?
Today’s sales teams need inspirational tools that simplify and dramatize the benefits of their products and services. It’s all about creating emotional pull with engaging storytelling and tools that inspire new possibilities. With this in mind, Open teamed up with Iggesund Paperboard of Sweden to launch new experiential sales tools for the cosmetics industry for its flagship Invercote® product.
Open welcomes bright new creative talent
They're young, hungry and fearless. Meet Moa and Beatrice, the next generation of creative talent – two students from The Stockholm School of Photography (Fotoskolan STHLM) who are joining our creative team for a month. Bright, talented and ambitious, they will be sharpening their skills in film and photography alongside our senior team.
Swedish PROFFS hairstyling brand teams up with Open
Peek into any Swedish family’s bathroom and you’ll find at least one PROFFS hairstyling product. The distinctive pink packaging is synonymous with professional quality at affordable prices. Since the 1980s, the family-owned company has built an enviable market position in Sweden. Now they’ve asked Open to help take them to the next level.
Hello summer! Hello new global brands! Thanks for a record first half of 2017.
Summer greetings from Open! We want to thank both new and old customers alike for making the first half of 2017 a record and exciting run. We feel privileged to work with such an ambitious group of global brands together with a team of talented, fun and highly motivated Openers. We're closing our office in late July, but reopen Monday, July 31st. See you soon and have a fabulous summer vacation!
Open turns candy cables into a sweet global campaign for Habia Cable.
To mark its 75th Anniversary, Habia Cable, a leading global supplier of customized cables, turned to Open Communications to find a way to strengthen relationships with loyal customers. Inspired by Habia's colorful cables, which look much like chewy candy, the Open team developed a direct marketing activity that encourage customers to co-create their own favorite sweets. The results were amazing!
OPEN delighted to share in Iggesund's Black Box success
OPEN was delighted to attend Iggesund Paperboard's recent Stockholm leg of their international design challenge, where top talent from the design world displayed their entries that exploited the unique qualities of Iggesund´s flagship product, Invercote. There was also keen interest in a unique wall calendar designed for Iggesund by OPEN.
OPEN is very much OPEN throughout the summer; here are all the contact details you need to get hold of us.
While others might be sloping off to the beach, OPEN will be up and running, throughout the summer.
Iggesund Paperboard teams with Open Communications to create most provocative wall calendar of the year
In a bold challenge to today’s digital world, Iggesund Paperboard has launched an oversized wall calendar made entirely of its market-leading Invercote® paperboard in just 100 handmade copies, two of which are soon to be auctioned for charity on eBay. The calendar showcases eye-catching and innovative printing, foiling, die-cutting and creasing techniques.
Are you a Graphic Designer trapped in Web Art Director’s body?
If you’re an Art Director who doesn’t mind cobblestones (we’re in the Old Town) and likes the idea of developing yourself and our ambitious, growth-oriented clients, this could be a fantastic opportunity. We’re not like other Swedish agencies. We work mainly in English. And our team focuses primarily on international marketing communication assignments.
Strategic-Creative SWAT Team
Open Communications välkomnar nya talanger
För att ytterligare tillgodose kunder, välkomnar Sveriges ledande engelska marknadsföringsbyrå tre nya kollegor - en Account Manager, en Graphic Designer / Final Artist och en Production Manager.
Account Manager Elise Alpen från USA, har tidigare arbetat med Ericsson, KPMG och reklambyrån Ammirati Puris Lintas. På Open kommer Elise att hjälpa till med att utveckla marknadsföringsstrategier för
Swiss Marketers Journey to Sweden to Explore Scandinavian Digital Success
The Swiss Chapter of the International Advertising Agency (IAA) recently travelled to Stockholm to get first-hand experience of how Swedish companies are applying internationally recognized design and web expertise to brands – and realizing global success.