Sashimi popularity in China shows growth opportunities for imported salmon
New research shows that sashimi rules the salmon category in China. What could this mean for salmon imports going forward?
Topics: Groceries
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Shifting demographics and enhanced consumer trust: the seafood trends driving rapid growth in China
The Norwegian Seafood Council’s consumer trends report focuses on China in 2026, outlining the trends influencing seafood consumption among Chinese consumers.
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Italy Chosen for Salmon Investment Boost
This year, Italy was chosen as one of the markets for a new case investment project for salmon. The main objectives have been to increase learning and test new activities and approaches that can contribute to achieving the main goals set for the Italian market.
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The world’s highest quality cod is back in season!
Skrei, as Norway’s migratory cod is known, has reached the shores of Northern Norway after its epic 1,000km journey from the depths of the icy Barents Sea. This journey is what gives these cod the viking name skrei, which means “traveller”.
By the time it arrives in Norway, skrei is at its best, with succulent white flesh, wonderful texture, and a delicate flavour. It is eagerly awaited by chef -
Spotlight needs to shine on seafood in the future of food debate
“How can seafood play a part of the solution if it is continuously forgotten about in the debate about sustainable food systems,” asks Renate Larsen, CEO of the Norwegian Seafood Council.
For the fourth year in a row Norwegian aquaculture companies have topped the rankings of the world’s most sustainable protein production. The UN also points to seafood and specifically aquaculture as an import -
The success recipe for eradicating antibiotics in Norwegian salmon farming
The Norwegian aquaculture industry uses less antibiotics than any other animal farming, and in 2020, 99 percent of Norwegian salmon have never been treated with any form of antibiotic.
The latest annual report on the use of antibiotics in Norwegian animal husbandry and food production showcases the Norwegian aquaculture industry’s success in minimising the use of antibiotics in salmon farming.
