Latest news

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  11 February 2026 15:58

  Celebrating skrei season with UK chefs as Norway’s fittest fish makes its culinary migration to restaurant tables.

  
  While famous for its long migration, the journey of Norwegian skrei continues after the catch into the hands of UK chefs who are transforming it into a variety of exclusive serves
  The much-anticipated Norwegian skrei season has arrived, with this exclusive whitefish available in the UK until April. Hailed for its delicate flavour and silky texture, this relative of the cod family is a high

• Seafood from Norway names Geir as host vessel for 2026 National Fish and Chip Award winners’ study trip

  26 January 2026 14:15

  Seafood from Norway has announced that vessel Geir will host the esteemed winners from this year’s National Fish and Chip Awards.

  

• Unlocking poké’s potential – NSC research signals major growth opportunity as consumers inspired to prepare raw fish at home

  12 November 2025 10:12

  New research from the Norwegian Seafood Council (NSC) has uncovered a considerable opportunity for raw consumption in the home as the rapid rise of sushi in recent decades has paved the way for Hawaiian-inspired poké.

  

• UK’s Top Chef Talent Immersed in Sustainable ‘Blue Food’ Culture

  6 October 2025 15:35

  A group of the UK’s most promising chefs and influential culinary figures travelled to Norway for an immersive educational experience designed to inspire and inform the next generation of hospitality leaders.

  

• Bjørn-Erik Stabell Appointed UK Director of the Norwegian Seafood Council, Bringing Global Expertise to Key Market

  9 September 2025 10:50

  The Norwegian Seafood Council (NSC) has appointed Bjørn-Erik Stabell as its new UK Director, succeeding Victoria Braathen, who has led the Council’s UK marketing efforts since September 2022.

  

• Fresh Summer Flavours with Norwegian Seafood – Including a Seasonal Dish by Michel Roux

  9 July 2025 15:38

  As the days grow longer and warmer, there’s no better time to gather with friends and family for relaxed, al fresco meals. This summer, let the fresh, clean flavours of Norwegian seafood take centre stage with a collection of easy, elegant dishes — from bold BBQ favourites to refined seasonal creations.
  A Bold Take on Cod – Now Featured in ASDA
  Norwegian cod with pepper sauce
  For those lo

  

• National Fish & Chip Awards 2026 Launches with a Fresh Call for Entries and Public Nominations

  2 July 2025 13:17

  Seafood from Norway is proud to once again serve as principal sponsor of the National Fish & Chip Awards, as the 2026 competition officially opens for entries. Now in its 38th year, the awards continue to honour the people and businesses who bring the UK’s most iconic dish to life.
  Organised by the National Federation of Fish Friers (NFFF), the awards are open to UK fish and chip operators,

  

Upcoming events

• Norway–UK Seafood Summit 2026

  Event date 24 February 2026 11:30 – 18:00

  Location London

  

Social media

Norway-UK Seafood Summit, Session 3: From Sea to Serving Plate This session will bring together chefs, suppliers and retail voices to explore how seafood is experienced across the value chain - from sourcing and supply to the moments it reaches the plate. Speakers will examine how culinary trends, changing consumer expectations, and evolving industry partnerships are influencing how seafood is prepared, served, and enjoyed. Designed for chefs, operators and wider industry stakeholders, this session will highlight the practical realities shaping seafood in kitchens today, offering insight into where the category is heading and what this means for menus, sourcing and customer experience. 📅 The Summit is next week - see you then. #SeafoodFromNorway #OriginMatters #SustainableSeafood #NorwegianSeafood​ #NorwayUKSeafoodSummit2026

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Norway-UK Seafood Summit, Session 2: Sustainability & Innovation This session will bring together perspectives from research, aquaculture and industry to explore how sustainability and innovation are shaping the future of seafood. Speakers will examine how science‑based stock management, advances in aquaculture, emerging opportunities in farmed cod and evolving consumer expectations are influencing how the sector delivers responsible growth. Designed to give industry stakeholders, operators and chefs a forward‑looking view, this session will highlight how scientific insight and innovation are guiding the next chapter of sustainable seafood. #SeafoodFromNorway #OriginMatters #SustainableSeafood #NorwegianSeafood​ #NorwayUKSeafoodSummit2026

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This Norwegian skrei with sage butter and pumpkin purée is the definition of winter comfort. The firm, pristine skrei holds its shape beautifully in the pan, while the silky pumpkin purée brings a gentle sweetness that balances the richness of the butter. A simple dish that lets exceptional ingredients shine - refined yet reassuring, and perfect for colder evenings when you want something warming on the plate. Save this recipe for your next seasonal menu or a cosy night in. 🐟 #SeafoodFromNorway #OriginMatters #SustainableSeafood #NorwegianSeafood​ #NorwegianSkrei

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This year’s Norwegian Seafood Council Annual Conference offered a timely opportunity to reflect on another strong year for Norwegian seafood exports and the important role they continue to play in global markets. Throughout 2025, Norwegian seafood demonstrated its strength, resilience and relevance - supported by long‑standing partnerships, consistent high quality and a shared commitment to responsible sourcing across the value chain. The UK remains a key market, where close collaboration continues to build understanding of origin, provenance and the value of Norwegian seafood across both retail and foodservice. As we look ahead, we’re excited to build on this momentum and continue working closely with our UK partners throughout the coming year. #SeafoodFromNorway #OriginMatters #SustainableSeafood #NorwegianSeafood​

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Norway-UK Seafood Summit 2026, Session 1: Market Outlook This opening session will set the tone for the Summit, offering a forward‑looking view of the key forces expected to shape the UK seafood market in the year ahead. Speakers will explore upcoming trends in whitefish supply, market preferences for coldwater prawns, shifts in UK consumer behaviour, and how seafood is positioned within an increasingly competitive protein landscape. Designed to give industry stakeholders, operators and chefs a clear sense of what lies ahead, this session will provide the strategic context needed to navigate changing demand, understand market signals, and make informed decisions across the value chain. #SeafoodFromNorway #OriginMatters #SustainableSeafood #NorwegianSeafood​ #NorwayUKSeafoodSummit2026

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We’re proud to share that the vessel Geir, in partnership with the Norwegian Frozen at Sea group, will host the 2026 National Fish and Chip Award winners’ study trip. 🇳🇴🐟 The visit will give winning operators the rare opportunity to experience Norway’s cold, clear waters and see first‑hand how quality Norwegian cod and haddock - used widely across UK fish and chip shops - are responsibly caught at sea. They’ll explore Norway’s fishing heritage, its long-standing relationship with the UK industry, and the advanced techniques and technology that underpin responsible frozen‑at‑sea practices. The trip brings origin and provenance to life, highlighting why responsible sourcing is essential to the future of the UK’s most iconic dish. #SeafoodFromNorway #OriginMatters #SustainableSeafood #NorwegianSeafood

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Skrei is a unique, seasonal cod from Norway, known for its long migration from the Barents Sea to the Norwegian coast each winter. That journey gives it its firm texture and clean, white flesh. Available only from January to April, Norwegian skrei is carefully managed and sustainably caught - a clear example of why seasonality matters in seafood. A reminder that great quality starts with respecting nature's calendar. #SeafoodFromNorway #OriginMatters #SustainableSeafood #NorwegianSeafood​ #NorwegianSkrei

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What a year for Norwegian seafood 🇳🇴 From welcoming this year's Fish & Chip Award winners to Norway, to hosting top chefs on our culinary trip, and bringing industry leaders together at the Seafood Summit and Inspiration Day, it's been a year shaped by collaboration, learning and shared commitment to quality and sustainability. Here is to even more partnerships, innovation and great seafood in 2026. Happy New Year! #SeafoodFromNorway #OriginMatters #SustainableSeafood #NorwegianSeafood​

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If you're looking for a show-stopping canape for New Year's eve, Chef Michel Roux has created the perfect bite - smoked trout and salmon tartlets made with premium Norwegian seafood.✨ A beautiful way to end the year, and begin the next. #SeafoodFromNorway #OriginMatters #SustainableSeafood #ExploreNorwegianSeafoo #NorwegianHalibut #HealthyDinner​

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Time to turn your festive leftovers into something delicious. If you have leftover fish, be it halibut or trout, why not use it to make this delicious fish and leek gratin? This hearty, warming dish brings together rich, flaky seafood, a creamy sauce, and a crispy, cheesy topping. 👉Ready to try it? Find the full recipe through the link in our bio. #SeafoodFromNorway #OriginMatters #SustainableSeafood #ExploreNorwegianSeafoo #NorwegianHalibut #HealthyDinner​

norwegianseafoodcounciluk

Season's greetings ✨ As we approach the festive break, we want to thank everyone across the seafood community for an inspiring and impactful 2025. Wishing you all a peaceful festive season and a wonderful start to 2026. #SeafoodFromNorway #OriginMatters #SustainableSeafood #NorwegianSeafood​

norwegianseafoodcounciluk

Norway-UK Seafood Summit 2026 🐟 On 24th February 2026, we return to Fishmongers' Hall for our 5th annual Norway-UK Seafood Summit, bringing together analysts, policymakers and industry leaders to explore the trends shaping the future of seafood. Programme information and registration through the link in our bio #SeafoodFromNorway #OriginMatters #SustainableSeafood #ExploreNorwegianSeafood #NorwegianSeafood #SeafoodSummit2026

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Contacts

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  Bjørn-Erik Stabell

  Press contact Country Director (UK) Norwegian seafood Council's representative in the United Kingdom bes@seafood.no +4793409806

  Linked In
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  Bojana Dos Santos

  Press contact Market Adviser UK bds@seafood.no +44 7932 045 130
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  William Murray

  Press contact NSC Press Office nscpr@williammurray.co.uk