Latest news

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  9 July 2026 16:31

  Norway's World Cup team tops up 500kg seafood supply ahead of England quarter-final

  Additional seafood shipment sent to the team camp as Norway's World Cup nutrition strategy continues to attract international attention

• From sea to fryer: why provenance is becoming one of the fish and chip sector's strongest tools

  7 July 2026 10:30

  Norwegian Seafood Council and industry partners highlight how verified origin, traceability and supply chain transparency are giving operators stronger proof points behind the seafood they serve.

  

• Street-food-inspired seafood offers a new route to growth for fish and chip shops

  8 June 2026 10:28

  Chef-led recipe inspiration showcases how Norwegian whitefish can help fish and chip shops tap into the street-food trend as a route to growth, through simple, versatile formats that attract new customers and demonstrate value through menu innovation.

  

• Significant opportunity for seafood targeting the “protein boom” using clearer messaging and more convenient formats

  30 April 2026 11:17

  With 20% of UK consumers now following a high-protein diet[1] the seafood industry is in a strong position to capitalise on the fast-growing protein category. Insights from the Norwegian Seafood Council’s (NSC) latest research highlight a significant opportunity to better align seafood’s natural nutritional strengths with evolving consumer expectations.

  

• Scottish business The Real Food Cafe is named among the UK’s 15 best fish and chip shops after landing top sustainability honour at the National Fish and Chip Awards

  2 March 2026 11:11

  
  One of Scotland’s best-loved roadside stops is now officially one of the UK’s top fish and chip shops.
  
  The Real Food Café, based in Tyndrum, has won the Environment and Sustainable Business category at the National Fish and Chip Awards – organised by the National Federation of Fish Friers and sponsored by Seafood from Norway – cementing its place among Britain’s top 15 chippies.
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• Norway-UK Seafood Summit 2026: Redefining the future of seafood: powered by innovation, anchored on sustainability

  26 February 2026 11:53

  Collaboration, innovation and sustainability were at the heart of discussions at the Norwegian Seafood Council’s annual arena for influential industry voicesA record number of industry leaders gathered on Tuesday at the historic Fishmongers’ Hall in London for the 2026 edition of the Norway–UK Seafood Summit, hosted by the Norwegian Seafood Council (NSC).This annual gathering has become a vital pl

  

• Celebrating skrei season with UK chefs as Norway’s fittest fish makes its culinary migration to restaurant tables.

  11 February 2026 15:58

  
  While famous for its long migration, the journey of Norwegian skrei continues after the catch into the hands of UK chefs who are transforming it into a variety of exclusive serves
  The much-anticipated Norwegian skrei season has arrived, with this exclusive whitefish available in the UK until April. Hailed for its delicate flavour and silky texture, this relative of the cod family is a high

  

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Seafood is proving it's more than just a healthy choice - it's one of the fastest-growing protein categories in UK retail. Consumers are increasingly looking for meals that deliver on health, convenience and great taste, and seafood ticks every box. 💙 Naturally rich in essential nutrients that support brain health and overall wellbeing. 🍣 Incredibly versatile, whether it's sushi, poké, pasta, curries or quick ready-to-eat meals. ⏱️ Easy to prepare, making it a natural fit for today's busy lifestyles. As consumer priorities continue to evolve, retailers and producers that champion seafood's nutritional benefits while making it accessible and convenient will be best placed to succeed. #NorwegianSeafood #SeafoodTrends #SeafoodFromNorway #OriginMatters #SeafoodRetailReport

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What makes Norwegian salmon a preferred choice for chefs around the world? This month, we're celebrating one of the world's most popular seafood species and the qualities that have made it a staple across professional kitchens. 🇳🇴 Raised in Norway's cold, clear waters, salmon grows slowly, helping develop the distinctive texture, colour and consistency chefs value. 🐟 Naturally rich in omega-3, vitamins A, B12 and D, salmon offers strong nutritional credentials alongside versatility across a wide range of menus and formats. 🌍 Norwegian salmon is also recognised for its efficient production, with a lower carbon footprint than many other animal proteins. From sushi counters and hospitality venues to restaurants and foodservice operations, it's easy to understand why Norwegian salmon continues to be a trusted choice around the world. #SeafoodFromNorway #OriginMatters #SustainableSeafood #ExploreNorwegianSeafood #NorwegianSalmon

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Where seafood comes from is becoming an increasingly important part of the customer story. Understanding the people behind the catch, how quality is protected, and the journey seafood takes from sea to plate can help operators bring provenance to life in a meaningful way. This was one of the key takeaways from the recent National Fish & Chip Awards winners' study trip to Western Norway, hosted by the Norwegian Seafood Council in partnership with Norwegian Frozen at Sea. Over three days, this year's winners gained first-hand insight into the people, processes and provenance behind Norwegian seafood, including time spent aboard Norwegian Frozen at Sea's longliner, Geir, where they experienced the journey of premium Norwegian seafood at its source. #SeafoodFromNorway #OriginMatters #SustainableSeafood #SeafoodNews #FishandChips #NorwegianSeafood​

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Norway this weekend. England on Monday. ⚽️ While the focus is on the football, we’re celebrating another Norway-UK connection. Norwegian salmon is the fish behind much of the sushi enjoyed across the UK. Who are you backing in the next round? 🇳🇴 #SeafoodFromNorway #OriginMatters #SustainableSeafood #SeafoodNews #WorldCup2026 NorwegianSeafood

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Eat the best. Be your best. ⚽️ As Norway steps onto the football pitch tonight, we’re reminded that great performances start with great nutrition. Packed with quality protein, omega-3 and essential nutrients, Norwegian seafood is a winning choice on and off the pitch. Good luck, team Norway! #SeafoodFromNorway #OriginMatters #WorldCup2026 #NorwegianSeafood

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On International Seafarers Day, we recognise the people behind the catch. Over the past few years, we’ve had the privilege of visiting vessels and spending time with crews at sea - seeing first-hand the skill, teamwork and dedication that goes into their work every day. From navigating operations onboard to welcoming us onto their vessels and sharing their knowledge, it’s a side of the industry that isn’t always visible, but plays a vital role across the value chain. Today is a moment to acknowledge the contribution of seafarers - and the people behind it. #SeafoodFromNorway #OriginMatters #SustainableSeafood #NorwegianSeafood​ #InternationalDayOfTheSeafarer

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How do sustainable credentials influence consumer purchasing decisions in the UK? In this short clip from the NO-UK Seafood Summit, Mike Warner from A Passion for Seafood shares valuable insights into consumer behaviour around sustainability, and how seafood producers and retailers can do more to shift the perceptions and win shoppers over. This is the second in the series of insight-led interviews with industry stakeholders, to be released over the coming months. More to come - stay tuned. #SeafoodFromNorway #OriginMatters #NorwayUKSeafoodSummit2026 #SeafoodIndustry #IndustryVoices

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What does sustainable seafood look like for a fish & chip shop? This week, the winners of the National Fish & Chip Awards travelled to Ålesund to see it first-hand onboard the frozen-at-sea vessel Geir. For many operators, frozen-at-sea cod and haddock are at the heart of their menus. Seeing how it’s caught, processed and frozen onboard, within an hour, brings a completely different level of understanding. From responsible fishing practices to quality control at sea, the visit showed exactly how consistency, traceability and sustainability are built in from the very start. Another highlight was meeting Norway’s Minister of Fisheries and Ocean Policy, reinforcing how this approach is supported at every level, from vessel to government. Trips like this are about more than experience - they give operators the confidence to talk about the product they serve, with real knowledge of its origin. Because when you understand the journey, you understand the value. #SeafoodFromNorway #OriginMatters #SustainableSeafood #NorwegianSeafood #NationalFishAndChipAwards

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Happy International Sushi Day! While sushi is a centuries-old Japanese tradition, the use of raw salmon is a more recent addition introduced by Norway in the 1980s. Today, salmon is one of the most popular sushi toppings in the UK, with sustainably sourced Norwegian salmon known for its quality, freshness and great taste. Celebrate with Norwegian salmon sushi today. Follow the link in our bio to read more about this incredible origin story. #NorwegianSalmon #SeafoodFromNorway #OriginMatters #SustainableSeafood #NorwegianSeafood #SalmonFromNorway #InternationalSushiDay

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Fish and chips will always be rooted in tradition, close to the nation's heart, despite recent challenges. But what if there was a new path to growth for fish and chip shops that allowed operators to attract new customers while still serving up the classic fish supper? The growing influence of street food presents a clear growth opportunity for fish and chip operators and a chance to demonstrate value through menu innovation. The recent NSC Inspiration Day saw Michelin-starred chef Simon Hulstone show how operators can create bold specials and global flavour twists that complement the classic fish-and-chip serves their customers love. Street food specials created on the day included crispy haddock hotdogs, poppadom-encrusted saithe and nori-wrapped tempura cod. But with street-food-style eating identified as a summer trend, the opportunities to expand into seafood-led global cuisines are seemingly endless. What will you serve? 👉 Read the full story via the link #SeafoodFromNorway #OriginMatters #SustainableSeafood #SeafoodNews #FishandChips #NorwegianSeafood

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Looking for a quick, healthy weeknight dinner that's light yet satisfying? This Norwegian cod with Indian spices is a perfect match. Paired with warming puy lentils and cooling raita, the flaky cod really shines. An exceptional dish for a relaxed night in or al fresco dining as the days grow longer. Head to the link for the full recipe. #OriginMatters #SustainableSeafood #ExploreNorwegianSeafood #HealthyRecipe #NorwegianCod

norwegianseafoodcounciluk

Happy National Fish & Chip Day! Today, we celebrate an iconic British favourite - and the hardworking operators who bring quality and freshness to every plate and takeaway box. Fish and chips are synonymous with British culture, and Norwegian cod and haddock play a key role thanks to their responsible sourcing, consistent quality and great flavour. Let’s raise a chip fork to the teams at the fryer, the passion behind every portion, and an effortlessly timeless dish. #SeafoodFromNorway #OriginMatters #FishandChips #NorwegianSeafood #NationalFishandChipDay

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Contacts

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  Bjørn-Erik Stabell

  Press contact Country Director (UK) Norwegian seafood Council's representative in the United Kingdom bes@seafood.no +4793409806

  Linked In
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  Bojana Dos Santos

  Press contact Market Adviser UK bds@seafood.no +44 7932 045 130
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  William Murray

  Press contact NSC Press Office nscpr@williammurray.co.uk