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Chefs Russell Bateman, Simon Hulstone, & David Mulcahy with SfN's UK Director Victoria Braathen

Seafood from Norway’s Year Collaborating with UK Chefs

From collaborating with esteemed culinary figures like Michel Roux and Simon Hulstone to supporting some of the UK’s most promising rising talent, 2024 has been a year of meaningful milestones for Seafood from Norway's work within the hospitality sector.

The National Fish & Chip Award winners, key UK fish & chip media and the Norwegian Seafood Council team in Norway

Seafood from Norway’s Year with Fish & Chip

As the year draws to a close, Seafood from Norway reflects on the standout moments of 2024, celebrating its collaboration with the UK’s iconic fish and chip industry. From headline sponsorship of the 2024 National Fish and Chip Awards (NF&CA) to hosting an Inspiration Day for the awards winners, Seafood from Norway’s involvement in the fish and chip sector has been truly memorable.

 Norwegian Deputy Ambassador Øyvind Hernes, Chef Michel Roux, and NSC UK Director Victoria Braathen

Michel Roux Hosts Seafood Masterclass at The Langham in Partnership with Seafood from Norway

Seafood from Norway (SfN), represented by the Norwegian Seafood Council, hosted an exclusive seafood masterclass at Sauce, The Langham’s cookery school in London. Led by renowned Chef Michel Roux, the event highlighted the versatility and quality of Norwegian seafood. Attendees enjoyed hands-on cooking and a roundtable discussion, promoting sustainable seafood practices.

Jonny Smith's winning dish of Norwegian halibut with shiitake and cauliflower

Sussex culinary prodigy Jonny Smith of Gravetye Manor wows judges with Norwegian halibut dish and is crowned Young National Chef of the Year

Jonny Smith Wins Young National Chef of the Year 2024 Jonny Smith, Sous Chef at Gravetye Manor, has been awarded Young National Chef of the Year 2024 by the Craft Guild of Chefs. His winning menu featured goats' cheese agnolotti, Norwegian halibut, and a choux bun dessert. Jonny is now looking forward to an educational trip to Norway, sponsored by Seafood from Norway.

Seafood from Norway launches campaign to inspire UK consumers to enjoy more seafood

Seafood from Norway launches campaign to inspire UK consumers to enjoy more seafood


Norwegian Seafood Council (NSC), which proudly represents Seafood from Norway, has announced the relaunch of its “Explore” campaign.


Aimed to excite the tastebuds of UK consumers and expand their seafood repertoire, the campaign will run from September through to November. This follows the brand's recent announcement of a partnership with global football superstar Erling Haaland

Seafood from Norway partners with Simon Hulstone to inspire the Young National Chef of the Year finalists at Mentor Day

Seafood from Norway partners with Simon Hulstone to inspire the Young National Chef of the Year finalists at Mentor Day


As part of its mission to support and nurture the next generation of UK chefs, Seafood from Norway (SfN), proudly represented by the Norwegian Seafood Council and sponsor of the Craft Guild of Chefs Young National Chef of the Year (YNCOTY) competition, recently attended the highly anticipated finalist Mentor Day, alongside long-term SfN chef partner Simon Hulstone from the Michelin-starred re

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Throwing it back to last year's unforgettable Winners’ Trip to Norway! 🇳🇴

The winners of the 2024 Fish and Chip Awards joined us on an exclusive educational trip to Norway, where they explored the journey of Norwegian seafood from sea to plate. From sailing on the state-of-the-art Østerfjord fishing vessel to tasting the freshest seafood, it was an incredible experience showcasing the passion and care behind every catch. 🌊

A huge thank you to Østerfjord and its crew for hosting last year’s winners so brilliantly. This year, we’re looking forward to welcoming the 2025 winners aboard the Langøy, a Frozen at Sea vessel owned by Prestfjord, part of the Holmøy Group.

For over a decade, Seafood from Norway has been proud to collaborate with the UK’s fish and chip champions, offering award winners a chance to see first-hand the sustainable fishing practices and unmatched quality that make Norwegian cod and haddock the cornerstone of Britain’s favourite dish.

With the 2025 Fish and Chip Awards just around the corner, we can’t wait to celebrate the next wave of industry champions and share this extraordinary journey with them. Who will join us in Norway this year?

#SeafoodFromNorway #OriginMatters #SustainableSeafood  #SeafoodNews #FishandChips #NorwegianSeafood​ #FishandChipAwards2025

Throwing it back to last year's unforgettable Winners’ Trip to Norway! 🇳🇴 The winners of the 2024 Fish and Chip Awards joined us on an exclusive educational trip to Norway, where they explored the journey of Norwegian seafood from sea to plate. From sailing on the state-of-the-art Østerfjord fishing vessel to tasting the freshest seafood, it was an incredible experience showcasing the passion and care behind every catch. 🌊 A huge thank you to Østerfjord and its crew for hosting last year’s winners so brilliantly. This year, we’re looking forward to welcoming the 2025 winners aboard the Langøy, a Frozen at Sea vessel owned by Prestfjord, part of the Holmøy Group. For over a decade, Seafood from Norway has been proud to collaborate with the UK’s fish and chip champions, offering award winners a chance to see first-hand the sustainable fishing practices and unmatched quality that make Norwegian cod and haddock the cornerstone of Britain’s favourite dish. With the 2025 Fish and Chip Awards just around the corner, we can’t wait to celebrate the next wave of industry champions and share this extraordinary journey with them. Who will join us in Norway this year? #SeafoodFromNorway #OriginMatters #SustainableSeafood #SeafoodNews #FishandChips #NorwegianSeafood​ #FishandChipAwards2025

Norway’s connection to the sea runs deep, with a heritage built on centuries of fishing and respect for the ocean.

From the days of the Vikings, who relied on the sea for survival, to today’s modern, sustainable practices, fishing has been at the heart of Norwegian life. Generations of knowledge, tradition, and innovation have shaped Norway into the world’s largest exporter of seafood, sharing our premium fish with tables across the globe.

Every catch reflects this proud heritage—quality, care, and respect for the sea. It’s more than just seafood; it’s a legacy. 🇳🇴⚓

#SeafoodFromNorway #OriginMatters #SustainableSeafood  #SeafoodNews #FishandChips #NorwegianSeafood​

Norway’s connection to the sea runs deep, with a heritage built on centuries of fishing and respect for the ocean. From the days of the Vikings, who relied on the sea for survival, to today’s modern, sustainable practices, fishing has been at the heart of Norwegian life. Generations of knowledge, tradition, and innovation have shaped Norway into the world’s largest exporter of seafood, sharing our premium fish with tables across the globe. Every catch reflects this proud heritage—quality, care, and respect for the sea. It’s more than just seafood; it’s a legacy. 🇳🇴⚓ #SeafoodFromNorway #OriginMatters #SustainableSeafood #SeafoodNews #FishandChips #NorwegianSeafood​

The shortlist for the Environment and Sustainability Award at the 2025 Fish and Chip Awards has been announced! 🌱🐟

This category highlights the shops leading the way in sustainable practices. As @victoria_braathen explains, “This category celebrates those who lead by example, setting the standard for sustainability in the fish and chip industry.” From responsible sourcing to eco-friendly initiatives, these shops ensure the future of both our oceans and this beloved dish.

It’s an honour to support this award and recognise the efforts shaping a greener future for the industry. 🌍 Find out more about the shortlist through the link in our bio

#SeafoodFromNorway #OriginMatters #SustainableSeafood  #SeafoodNews #FishandChips #NorwegianSeafood​ #FishandChipAwards2025

The shortlist for the Environment and Sustainability Award at the 2025 Fish and Chip Awards has been announced! 🌱🐟 This category highlights the shops leading the way in sustainable practices. As @victoria_braathen explains, “This category celebrates those who lead by example, setting the standard for sustainability in the fish and chip industry.” From responsible sourcing to eco-friendly initiatives, these shops ensure the future of both our oceans and this beloved dish. It’s an honour to support this award and recognise the efforts shaping a greener future for the industry. 🌍 Find out more about the shortlist through the link in our bio #SeafoodFromNorway #OriginMatters #SustainableSeafood #SeafoodNews #FishandChips #NorwegianSeafood​ #FishandChipAwards2025

The countdown is on for the 2025 Norway-UK Seafood Summit 🐟

Taking place on 25th February 2025 at Fishmongers’ Hall in London, this event will bring together industry leaders, innovators, and seafood professionals to explore the key trends shaping the future of seafood. 

Mark your calendars and stay tuned as we get closer to this unmissable event!

#SeafoodFromNorway #OriginMatters #SustainableSeafood  #SeafoodNews #FishandChips #NorwegianSeafood​ #SeafoodSummit2025 #SeafoodSummit

The countdown is on for the 2025 Norway-UK Seafood Summit 🐟 Taking place on 25th February 2025 at Fishmongers’ Hall in London, this event will bring together industry leaders, innovators, and seafood professionals to explore the key trends shaping the future of seafood. Mark your calendars and stay tuned as we get closer to this unmissable event! #SeafoodFromNorway #OriginMatters #SustainableSeafood #SeafoodNews #FishandChips #NorwegianSeafood​ #SeafoodSummit2025 #SeafoodSummit

🌊 Frozen at Sea Conference 2025 Recap 🌊

Last week we wrapped up an incredible 10th anniversary of the Frozen at Sea conference in Ålesund! This year's event brought together over 450 industry stakeholders in person, with many more joining us via live stream.

A big thank you to the Norwegian Fishing Vessel Owners Association, the Norwegian Seafood Council, and Nordea for their collaboration in making this event a success. We discussed the latest advancements and innovations in the frozen at sea fishing sector, and it was inspiring to see so many passionate professionals come together.

Special thanks to Simon for joining us and for his valuable input, as well as to everyone behind our UK snapshot video. Your contributions highlight the importance of our partnerships and the strength of our alliance. 🐟

📸 Anne Marthe Vestre Berge

#SeafoodFromNorway #OriginMatters #SustainableSeafood #SeafoodNews #FrozenAtSea #NorwegianSeafood​

🌊 Frozen at Sea Conference 2025 Recap 🌊 Last week we wrapped up an incredible 10th anniversary of the Frozen at Sea conference in Ålesund! This year's event brought together over 450 industry stakeholders in person, with many more joining us via live stream. A big thank you to the Norwegian Fishing Vessel Owners Association, the Norwegian Seafood Council, and Nordea for their collaboration in making this event a success. We discussed the latest advancements and innovations in the frozen at sea fishing sector, and it was inspiring to see so many passionate professionals come together. Special thanks to Simon for joining us and for his valuable input, as well as to everyone behind our UK snapshot video. Your contributions highlight the importance of our partnerships and the strength of our alliance. 🐟 📸 Anne Marthe Vestre Berge #SeafoodFromNorway #OriginMatters #SustainableSeafood #SeafoodNews #FrozenAtSea #NorwegianSeafood​

This week’s 2025 Norwegian Seafood Council Annual Conference in Oslo was the perfect setting to reflect on a historic year for Norwegian global seafood exports. 🌊🐟

2024 brought incredible achievements for the industry, with Norwegian seafood continuing to thrive globally thanks to its unmatched quality, sustainability, and strong market demand. The UK remains one of the key markets, where cod and haddock play an essential role in dishes like fish and chips, showcasing the close ties between Norway and the UK seafood sector.

We deeply value the partnerships and business relationships we have in the UK and look forward to continued cooperation and success in the coming year. 

Find out more through the link in our bio 🔗 

#SeafoodFromNorway #OriginMatters #SustainableSeafood  #SeafoodNews #NorwegianSeafood​

This week’s 2025 Norwegian Seafood Council Annual Conference in Oslo was the perfect setting to reflect on a historic year for Norwegian global seafood exports. 🌊🐟 2024 brought incredible achievements for the industry, with Norwegian seafood continuing to thrive globally thanks to its unmatched quality, sustainability, and strong market demand. The UK remains one of the key markets, where cod and haddock play an essential role in dishes like fish and chips, showcasing the close ties between Norway and the UK seafood sector. We deeply value the partnerships and business relationships we have in the UK and look forward to continued cooperation and success in the coming year. Find out more through the link in our bio 🔗 #SeafoodFromNorway #OriginMatters #SustainableSeafood #SeafoodNews #NorwegianSeafood​

New Year, new opportunities! 🌟

From exciting campaigns to events celebrating sustainability and quality, this year is set to be filled with exciting moments for the seafood industry.

Norwegian seafood is more than a product—it’s a commitment to premium quality, sustainable practices, and supporting the future of the industry. Let’s work together to make 2025 a year of growth, innovation, and shared success.

#SeafoodFromNorway #OriginMatters #SustainableSeafood  #SeafoodNews #FishandChips #NorwegianSeafood​

New Year, new opportunities! 🌟 From exciting campaigns to events celebrating sustainability and quality, this year is set to be filled with exciting moments for the seafood industry. Norwegian seafood is more than a product—it’s a commitment to premium quality, sustainable practices, and supporting the future of the industry. Let’s work together to make 2025 a year of growth, innovation, and shared success. #SeafoodFromNorway #OriginMatters #SustainableSeafood #SeafoodNews #FishandChips #NorwegianSeafood​

What an incredible year 2024 has been! 🎉

As we look back, we’re proud to reflect on key milestones that defined the year—from the Seafood Summit and our study trip to Norway to the successful Explore retail campaign and so much more.

A heartfelt thank you to everyone who joined us along the way. Your passion for seafood drives everything we do. Here’s to an even more successful and collaborative 2025!

#SeafoodFromNorway #OriginMatters #SustainableSeafood  #SeafoodNews #FishandChips #NorwegianSeafood​ #2024Highlights

What an incredible year 2024 has been! 🎉 As we look back, we’re proud to reflect on key milestones that defined the year—from the Seafood Summit and our study trip to Norway to the successful Explore retail campaign and so much more. A heartfelt thank you to everyone who joined us along the way. Your passion for seafood drives everything we do. Here’s to an even more successful and collaborative 2025! #SeafoodFromNorway #OriginMatters #SustainableSeafood #SeafoodNews #FishandChips #NorwegianSeafood​ #2024Highlights

Looking for a lighter, flavour-packed meal after all the festive indulgence? This Norwegian Cod and Chorizo Basque Tray Bake is the perfect option! 🐟

Combining the delicate flavour of Norwegian cod with the rich, smoky spice of chorizo, this one-pan dish is easy to prepare and full of vibrant flavours. It’s a great way to reset your palate while still enjoying a hearty, wholesome meal.

Find the full recipe through the link in our bio 

#SeafoodFromNorway #OriginMatters #SustainableSeafood #ExploreNorwegianSeafood #FamilyMeals #EasyRecipe #NorwegianSeafood #ChristmasRecipes #NorwegianCod

Looking for a lighter, flavour-packed meal after all the festive indulgence? This Norwegian Cod and Chorizo Basque Tray Bake is the perfect option! 🐟 Combining the delicate flavour of Norwegian cod with the rich, smoky spice of chorizo, this one-pan dish is easy to prepare and full of vibrant flavours. It’s a great way to reset your palate while still enjoying a hearty, wholesome meal. Find the full recipe through the link in our bio #SeafoodFromNorway #OriginMatters #SustainableSeafood #ExploreNorwegianSeafood #FamilyMeals #EasyRecipe #NorwegianSeafood #ChristmasRecipes #NorwegianCod

As the festive season is upon us, we want to take a moment to wish all of our seafood friends, partners, and collaborators a wonderful holiday season! 🎄

Whether you’re sourcing, preparing, or serving incredible seafood this Christmas, your dedication ensures the joy of great food is shared far and wide. We thank you for making Norwegian seafood part of your celebrations and traditions.

Here’s to a holiday season filled with good food, great company, and plenty of cheer. Happy Holidays and a prosperous New Year! 🎉 

#SeafoodFromNorway #OriginMatters #SustainableSeafood #BoostSeafoodConsumption #ExploreNorwegianSeafood #Norway #fjords

As the festive season is upon us, we want to take a moment to wish all of our seafood friends, partners, and collaborators a wonderful holiday season! 🎄 Whether you’re sourcing, preparing, or serving incredible seafood this Christmas, your dedication ensures the joy of great food is shared far and wide. We thank you for making Norwegian seafood part of your celebrations and traditions. Here’s to a holiday season filled with good food, great company, and plenty of cheer. Happy Holidays and a prosperous New Year! 🎉 #SeafoodFromNorway #OriginMatters #SustainableSeafood #BoostSeafoodConsumption #ExploreNorwegianSeafood #Norway #fjords

Whether you’re entertaining family, hosting friends, or treating yourself to a well-deserved treat, these Norwegian Smoked Salmon Canapés are the perfect choice.

Perfectly pairing the rich flavour of Norwegian smoked salmon with cream cheese and fresh herbs, they’re a light, festive way to start your holiday celebrations. 

Find the recipe through the link in our bio 

#SeafoodFromNorway #OriginMatters #SustainableSeafood #ExploreNorwegianSeafood #FamilyMeals #EasyRecipe #NorwegianSeafood #ChristmasRecipes

Whether you’re entertaining family, hosting friends, or treating yourself to a well-deserved treat, these Norwegian Smoked Salmon Canapés are the perfect choice. Perfectly pairing the rich flavour of Norwegian smoked salmon with cream cheese and fresh herbs, they’re a light, festive way to start your holiday celebrations. Find the recipe through the link in our bio #SeafoodFromNorway #OriginMatters #SustainableSeafood #ExploreNorwegianSeafood #FamilyMeals #EasyRecipe #NorwegianSeafood #ChristmasRecipes

Contacts

Victoria Braathen

Victoria Braathen

Press contact Director UK Norwegian seafood Council's representative in the United Kingdom +47 913 44 035
Bojana Dos Santos

Bojana Dos Santos

Press contact Market Advisor UK +44 7932 045 130
William Murray

William Murray

Press contact NSC Press Office

Proudly working with Norwegian fisheries and aquaculture to represent sustainable Seafood from Norway - in the UK

The Norwegian Seafood Council works with the Norwegian wild fisheries and aquaculture industries to develop markets around the world for Norwegian seafood. In the United Kingdom, the Norwegian Seafood Council works with distributors, retailers, fish & chip shops and HoReCa, in addition to key influencers and stakeholders in the food industry to provide seafood expertise and insights. Our seafood experts can partner to provide bespoke marketing support and industry communications, education and training tools, seafood trends and insight data. The Norwegian Seafood Council is headquartered in Tromsø, Norway and maintains a local office in London.