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What’s the current reality of global cod supply and what should UK buyers be paying closest attention to? In this short clip from the NO-UK Seafood Summit, Eivind Brækkan shares a data-led view of cod supply today, alongside the key influences shaping decision-making in the UK market. This marks the first in a series of insight-led interviews with industry stakeholders, released over the coming months. More to come - stay tuned. #SeafoodFromNorway #OriginMatters #SustainableSeafood #NorwegianSeafood​ #NorwayUKSeafoodSummit2026

Prawns in the UK Market Report 2026 📊 Our latest report highlights a clear opportunity for UK foodservice. Prawns now account for 9.4% of all seafood servings in the UK OOH market, with nearly 100 million servings in 2024. The UK remains the leading global market for cooked and peeled cold-water prawns, with volumes up 19% last year. Driven by flavour versatility, operational ease and premium positioning, cold-water prawns continue to outperform in a competitive market. A strong category with even stronger growth potential. #SeafoodFromNorway #OriginMatters #SustainableSeafood #NorwegianSeafood

Last year’s Inspiration Day brought award-winning fish and chip operators together to build on their success. A day focused on fresh thinking, new ideas and raising standards across the category, turning recognition into something more meaningful for their businesses. Because that’s what it’s about. Not just recognition, but progression. As we look ahead to this year's event… What’s your inspiration? #SeafoodFromNorway #OriginMatters #SustainableSeafood #NorwegianSeafood​ #InspirationDay2026

Congratulations to the winner in the Environment & Sustainable Business category at this year's National Fish & Chip Awards! Scottish operator @therealfoodcafe has built its reputation on quality cooking and well-sourced ingredients. This award recognises a model that combines responsible sourcing, tight cost control, waste reduction and community engagement. For the wider trade, the win highlights how sustainability can be successfully integrated into a commercially strong fish and chip business – not just as a bolt-on, but as a core operating principle. #SeafoodFromNorway #OriginMatters #SustainableSeafood #NorwegianSeafood​ #NationalFishAndChipAwards2026

Good Friday calls for something a little more special on the menu. This poached Norwegian halibut with orange and vermouth is light, refined and full of delicate flavour - the kind of dish that feels considered without being heavy. Gently cured and cooked in a fragrant citrus and vermouth broth, the halibut keeps its clean, firm texture, finished with fresh greens and a herb crème fraîche sauce. Find the full recipe via the link in bio. #SeafoodFromNorway #OriginMatters #SustainableSeafood #HealthyRecipe #NorwegianCod

A journey over 1,000 kilometres. A tradition centuries in the making. Norwegian skrei, the migratory Arctic cod, begins its long journey from the Barents Sea to the Norwegian coast, following a route that fishermen have relied on for centuries. This seasonal migration is what gives Norwegian skrei its firm texture, clean flavour and premium quality. A true taste of Norway’s seafood heritage. #SeafoodFromNorway #OriginMatters #SustainableSeafood #NorwegianSeafood​ #NorwegianSkrei

Simple. Seasonal. Seriously good. 🐟 Baked Norwegian skrei with tomato and garlic is one of those dishes that proves you don’t need complicated ingredients to create something special. Delicate, flaky skrei meets sweet tomatoes, garlic, chilli and a splash of white wine, all baked together until perfectly tender. Serve with crusty bread and let the sauce do the talking. Get the full recipe through the link in bio #SeafoodFromNorway #OriginMatters #SustainableSeafood #NorwegianSeafood​ #NorwegianSkrei

UK Market & Retail Trends Report 2026 📊 Our latest report highlights how shifting shopping habits and health-driven demand are creating an exciting growth opportunity for seafood in the UK. With total FMCG sales now worth £190bn and 80% of sales still flowing through bricks-and-mortar stores, retail is firmly established as seafood’s most powerful growth engine. Our report outlines how in 2026 seafood’s place in retail will be defined by format, functionality and flexibility – from raw fish and ready-to-eat to premium frozen and flavour-led innovation. #SeafoodFromNorway #OriginMatters #SustainableSeafood #NorwegianSeafood​

What a fantastic day celebrating the very best of the fish and chip sector. As proud sponsors of the Environment & Sustainable Business Award, it was particularly encouraging to see the commitment being shown to responsible sourcing, waste reduction and long-term thinking, highlighting the important role sustainability plays in the future of fish and chips. Congratulations to all the finalists and winners, and thank you to the organisers, judges and partners for another brilliant event. It was a pleasure to be part of an evening dedicated to championing excellence across the sector. We’re also looking forward to hosting you aboard the vessel Geir in Norway, in partnership with Norwegian Frozen at Sea group, to experience first-hand the journey of Norwegian seafood and the standards behind it. #SeafoodFromNorway #OriginMatters #SustainableSeafood #NorwegianSeafood​ #NationalFishAndChipAwards2026

Thank you to everyone who joined us at the Norway UK Seafood Summit earlier this week. It was great to bring together industry partners, operators and experts for a day of insightful discussion, fresh perspectives and meaningful conversation around the future of seafood. A big thank you to our speakers, panellists and partners for sharing their expertise, and to everyone who took the time to attend and contribute to the discussion. We look forward to continuing the conversation over the months ahead. #SeafoodFromNorway #OriginMatters #SustainableSeafood #NorwegianSeafood​ #NorwayUKSeafoodSummit2026

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