Sashimi popularity in China shows growth opportunities for imported salmon
New research shows that sashimi rules the salmon category in China. What could this mean for salmon imports going forward?
Topics: Reports
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Shifting demographics and enhanced consumer trust: the seafood trends driving rapid growth in China
The Norwegian Seafood Council’s consumer trends report focuses on China in 2026, outlining the trends influencing seafood consumption among Chinese consumers.
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Alternative fish species could edge into spotlight as consumers grapple with inflation
With 47% of consumers citing cost as a barrier to eating seafood, new research from the Norwegian Seafood Council shows growing interest in alternative whitefish species, showcasing opportunities for species such as saithe.
