Sashimi popularity in China shows growth opportunities for imported salmon
New research shows that sashimi rules the salmon category in China. What could this mean for salmon imports going forward?
Categories: china
-
-
Shifting demographics and enhanced consumer trust: the seafood trends driving rapid growth in China
The Norwegian Seafood Council’s consumer trends report focuses on China in 2026, outlining the trends influencing seafood consumption among Chinese consumers.
-
Sigmund Bjørgo returns to the Norwegian Seafood Council – rejoins as Country Director to China
The Norwegian Seafood Council has hired Sigmund Bjørgo (46) as its new Country Director to China.
- Sigmund Bjørgo is strategically strong and has in-depth knowledge of both the seafood industry and the Chinese market. He has previously served in the same position in China and has done a remarkable job for us for many years, so we are extremely pleased to have him back, says Director of Global
