Topics: Health, Diets, etc.

Natural protein demand puts seafood in the spotlight

5 October 2026 16:55

While protein-fortified bars, snacks and drinks continue to grow in popularity, seafood has naturally provided high-quality protein alongside a wider range of nutrients all along. As UK consumers increasingly look towards everyday sources of protein, the Norwegian Seafood Council (NSC) says there is an opportunity to put seafood’s natural protein credentials more firmly at the centre of the c

Significant opportunity for seafood targeting the “protein boom” using clearer messaging and more convenient formats

30 April 2026 11:17

With 20% of UK consumers now following a high-protein diet[1] the seafood industry is in a strong position to capitalise on the fast-growing protein category. Insights from the Norwegian Seafood Council’s (NSC) latest research highlight a significant opportunity to better align seafood’s natural nutritional strengths with evolving consumer expectations.