UK shoppers buying seafood more often despite economic pressures, reveals new NSC report
Rising shopping frequency and chilled seafood volume growth highlight opportunities for retailers to build on consumer demand
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Natural protein demand puts seafood in the spotlight
While protein-fortified bars, snacks and drinks continue to grow in popularity, seafood has naturally provided high-quality protein alongside a wider range of nutrients all along. As UK consumers increasingly look towards everyday sources of protein, the Norwegian Seafood Council (NSC) says there is an opportunity to put seafood’s natural protein credentials more firmly at the centre of the c -
UK demand for premium seafood creates strong opportunity for Norwegian halibut
Rising production towards 2030 could open up new opportunities for retailers, suppliers and foodservice operators to meet growing demand for premium seafood with quality, provenance and versatility
Norway is significantly expanding halibut production to help meet the growing demand for premium seafood in markets such as the UK.
According to the Norwegian Seafood Council ( -
Norway's World Cup team tops up 500kg seafood supply ahead of England quarter-final
Additional seafood shipment sent to the team camp as Norway's World Cup nutrition strategy continues to attract international attention
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From sea to fryer: why provenance is becoming one of the fish and chip sector's strongest tools
Norwegian Seafood Council and industry partners highlight how verified origin, traceability and supply chain transparency are giving operators stronger proof points behind the seafood they serve.
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Street-food-inspired seafood offers a new route to growth for fish and chip shops
Chef-led recipe inspiration showcases how Norwegian whitefish can help fish and chip shops tap into the street-food trend as a route to growth, through simple, versatile formats that attract new customers and demonstrate value through menu innovation.
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Significant opportunity for seafood targeting the “protein boom” using clearer messaging and more convenient formats
With 20% of UK consumers now following a high-protein diet[1] the seafood industry is in a strong position to capitalise on the fast-growing protein category. Insights from the Norwegian Seafood Council’s (NSC) latest research highlight a significant opportunity to better align seafood’s natural nutritional strengths with evolving consumer expectations.
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Scottish business The Real Food Cafe is named among the UK’s 15 best fish and chip shops after landing top sustainability honour at the National Fish and Chip Awards
One of Scotland’s best-loved roadside stops is now officially one of the UK’s top fish and chip shops.
The Real Food Café, based in Tyndrum, has won the Environment and Sustainable Business category at the National Fish and Chip Awards – organised by the National Federation of Fish Friers and sponsored by Seafood from Norway – cementing its place among Britain’s top 15 chippies.
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Norway-UK Seafood Summit 2026: Redefining the future of seafood: powered by innovation, anchored on sustainability
Collaboration, innovation and sustainability were at the heart of discussions at the Norwegian Seafood Council’s annual arena for influential industry voicesA record number of industry leaders gathered on Tuesday at the historic Fishmongers’ Hall in London for the 2026 edition of the Norway–UK Seafood Summit, hosted by the Norwegian Seafood Council (NSC).This annual gathering has become a vital pl
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Celebrating skrei season with UK chefs as Norway’s fittest fish makes its culinary migration to restaurant tables.
While famous for its long migration, the journey of Norwegian skrei continues after the catch into the hands of UK chefs who are transforming it into a variety of exclusive serves
The much-anticipated Norwegian skrei season has arrived, with this exclusive whitefish available in the UK until April. Hailed for its delicate flavour and silky texture, this relative of the cod family is a high -
Seafood from Norway names Geir as host vessel for 2026 National Fish and Chip Award winners’ study trip
Seafood from Norway has announced that vessel Geir will host the esteemed winners from this year’s National Fish and Chip Awards.
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Unlocking poké’s potential – NSC research signals major growth opportunity as consumers inspired to prepare raw fish at home
New research from the Norwegian Seafood Council (NSC) has uncovered a considerable opportunity for raw consumption in the home as the rapid rise of sushi in recent decades has paved the way for Hawaiian-inspired poké.
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