UK shoppers buying seafood more often despite economic pressures, reveals new NSC report
Rising shopping frequency and chilled seafood volume growth highlight opportunities for retailers to build on consumer demand
Rising shopping frequency and chilled seafood volume growth highlight opportunities for retailers to build on consumer demand
Norwegian Seafood Council and industry partners highlight how verified origin, traceability and supply chain transparency are giving operators stronger proof points behind the seafood they serve.
Seafood from Norway has announced that vessel Geir will host the esteemed winners from this year’s National Fish and Chip Awards.
The Norwegian Seafood Council, proudly representing Seafood from Norway, along with Norwegian Frozen at Sea, welcomed the UK’s leading fish and chip shops and a number of key industry stakeholders to Ålesund, Norway as part of an educational study trip to showcase responsibly sourced cod and haddock – the two most popular species used by British fish and chip shops.
Often perceived as an inferior choice, frozen has been the underdog of pandemic retail sales, and frozen seafood has enjoyed a well-earned piece of this pie. According to Seafish’ latest data insights, frozen has comfortably sat in the top three super-category growth spots, closely behind ambient and beers/wines/spirits.