Retail media has rapidly become a key strategic growth driver for the retail industry and is soon expected to account for 20% of global digital ad revenues. To help more retailers capitalize on this opportunity, Voyado, Adform, and Nexta (recently acquired by Kevel) are launching a new retail media solution in spring 2025.
The latest edition of Retail Radar 2025 launches today, based on 440 million transactions across Sweden, Norway, and Denmark, and reveals a significant shift in consumer behavior. While the pandemic accelerated e-commerce growth, in-store shopping has made a strong resurgence, with total retail revenue increasing by 7.4% 2024.
Voyado, the Swedish-founded retail technology platform, has announced a strategic partnership with global fashion giant H&M Group, which has acquired a minority ownership stake in the company.
Voyado is launching Black Week Daily Performance Insights, which provides retailers and e-commerce businesses with daily data on consumer spending during one of the year's biggest shopping events.
Voyado, a leading retail customer experience platform (CXP), has been shortlisted in two categories at the UK eCommerce Awards 2024: the ‘eCommerce Innovation Award’ and the ‘Best B2C Technology Solution’ award. This honour highlights the company's significant growth and impact in the e-commerce and retail sectors as it expands into the UK market.
Voyado, the Swedish retail technology platform, has partnered with Pour Moi, the British multinational fashion brand, to support the brands plans for global expansion and entry into new markets. Pour Moi will be using Voyado’s Elevate product to improve processes for search and merchandising and ultimately improve the customer shopping experience.
The partnership marks the latest achievement f
Today, Voyado is launching new AI functionality that enhances the capabilities of the entire platform. This new AI is trained on billions of transactions, interactions, and industry data, giving it a unique and deep understanding of the retail industry.
Voyado's CFO and EVP Strategy, Erica Sandelin Ekelund, is taking over as the CEO from Per Åkerberg. Erica assumes her new role today.
Since last Thursday, Voyado has been monitoring daily measurements to track the development of customer communication during Black Week. This year’s campaigns have been notable due to significantly earlier start times and increased volumes for both email and SMS.
Today, Voyado and Kindly are introducing a new seamless integration that enables retailers to use AI and machine learning for personalized and relevant customer conversations. This enhances the customer experience, increases efficiency and satisfaction, and ultimately drives business growth.
Despite an overall purchase boost, Voyado’s 2022 Shopping Index revealed a strong increase in customer returns.