“Create demand through your own efforts.” This has been part of Yamaha Motor’s corporate culture since our founding and serves as the basis of our work in each of our business operations and product lines. One example of this can be found in Japan, where the low birthrate and aging population is presenting real challenges for the future.
Yamaha holds Parent-Child Motorcycle Classes and Eng
November 5, 2019—The final round of the All Japan Road Race Championship was held at Suzuka Circuit in Mie Prefecture on November 3, 2019 as the 51st Motorcycle Federation of Japan Grand Prix (MFJGP). In the premier JSB1000 class, the Yamaha Factory Racing Team’s Katsuyuki Nakasuga rode his YZF-R1 to victory in Race 1 and finished 2nd in Race 2 to seal a second consecutive title win and bring h
Since around 2015, the commercial drone business has grown rapidly on a global scale and is expected to further expand going forward. Today, remotely operated or autopilot-equipped Unmanned Aerial Vehicles (UAVs) fitted with cameras or surveying devices are used for aerial photography and filming, observation and measurement of landforms and construction sites, and for transporting packages.
We are pleased to announce release of a new documentary movie, “Sharing Dreams.” on our corporate website.
>See the movie
The scene for this movie, the 15th in the series, is Australia.
Children’s dreams know no bounds. Their genuine aspiration becomes what drives them as they grow and mature under the watchful and caring eyes of their parents.
Zane Burchell has his eyes fixed
September 23, 2019—The penultimate round of the 2019 season of the Asia Road Racing Championship (ARRC) took place from September 19 to 22 at the Sepang International Circuit in Malaysia, where Peerapong Boonlert of the Yamaha Thailand Racing Team rode his YZF-R6 to 3rd place in Race 1 of the SuperSports600 (SS600) class, giving him his 11th podium finish of the season—including 7 race wins—to
September 17, 2019 ― Yamaha Motor Co., Ltd. is proud to announce that Yusuke Watanabe, who contested his second season in the AMA 250cc Motocross Championship in the United States this year, will race in the All Japan Motocross Championship for the CycleTrader/Rock River/Yamaha team aboard a YZ250F in the IA2 class at Round 7 (October 12–13) in Kumamoto Prefecture and Round 8 (October 26–27), t
September 11, 2019—The first-ever 8 Hours of Sepang is set to be held on December 14, 2019 at the Sepang International Circuit in Malaysia as Round 2 of the 2019-2020 Endurance World Championship (EWC). Competing in the eight-hour endurance event aboard the YZF-R1 and sporting Yamaha’s iconic #21 will be the Yamaha Sepang Racing Team, fielding MotoGP riders Franco Morbidelli and Hafizh Syahrin
In late August, the 7th Tokyo International Conference on African Development (TICAD) was held in Japan. Nearly 50 years ago, Yamaha Motor saw the potential of African markets and has been working diligently at the grassroots level to develop businesses there ever since. Going forward, Yamaha will formulate new business strategies for a wide range of product categories in accordance with our mi
August 9, 2019—Yamaha Motor Co., Ltd. is proud to announce that the Yamaha VR46 Master Camp, a training programme to develop young riding talent run in cooperation with Monster Energy Yamaha MotoGP rider Valentino Rossi’s VR46 Riders Academy, will be held in Italy over the five days of September 4 to 8. The programme will build on the participating riders’ experience to up their skills, knowled
July 30, 2019―At the 42nd “Coca-Cola” Suzuka 8 Hours, Katsuyuki Nakasuga, Alex Lowes and Michael van der Mark of the Yamaha Factory Racing Team took the #21 YZF-R1 to 2nd place, securing the fifth consecutive podium finish at Suzuka for Yamaha since the return of the factory team in 2015.
With 2019 marking the 21st year since the YZF-R1 was launched, the Yamaha Factory Racing Team entered
At the Tokyo Motor Show in the autumn of 2017, there were three Yamaha concept models in particular that drew significant attention.
One was the MOTOROiD, a self-balancing motorcycle with the ability to stand up on its own and slowly come to its owner autonomously when beckoned, and another was MOTOBOT Ver. 2, an advancement of Yamaha’s robot capable of autonomously riding an unmodified YZ
July 1, 2019 – The final round of the FIM Trial-E Cup took place from June 29 to 30 alongside the TrialGP Belgium, Round 4 of the FIM Trial World Championship in Comblain-au-Pont, Belgium. The Yamaha Factory Racing Team’s Kenichi Kuroyama rode the TY-E electric trials bike to 2nd place as he had in the first round in the Netherlands to finish the Cup as vice-champion for the second consecutive
