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Irish small businesses could be losing out on up to €6,000 per annum due to reliance on cash payments
Irish small businesses could be losing out on up to €6,000 per annum due to reliance on cash payments

Press release -

Irish small businesses could be losing out on up to €6,000 per annum due to reliance on cash payments

New research commissioned by Visa has revealed that Irish small businesses are at the risk of falling behind international peers in their adoption of digital payments technology. The research shows that Irish SMEs could individually save between €5,000 and €6,000 per year on cash handling costs by increasing the amount of electronic payments they process.

Irish consumers now spend more by card than cash, with shoppers spending an average of €10,465 on cards per capita each year, compared to €5,388 in cash[1]. Contactless payments are one of the key drivers behind this trend with the technology now accounting for one in three of all face-to-face Visa transactions in Ireland.

Despite Irish shoppers’ preference for cards, there is a perception among some parts of the Irish retail community that cash is less expensive for businesses to process. To explore this, Visa commissioned research to investigate the hidden costs of cash in terms of back office and security costs and better understand how they compare to card transactions. The research established that for the businesses involved in the study it is cheaper to accept €1 as a card payment rather than cash, with cash handling costing 2.5 cents per euro of sales compared to 1.6 cents for a card transaction.

The study explains the difference by showing that card costs are, for certain merchants, fundamentally fixed, whereas the cost of handling cash has more variable elements. For example, back office administration accounts for 25% of the cost of cash, with the physical volume handled representing the other 75%. As the volume of cash accepted increases, greater resources are needed for counting, checking and controls during the day and for banking purposes.

The research showed that time businesses spent counting cash transactions was on average 94 minutes a day, versus totalling card transactions which was 28 minutes per day. These figures reflect the efficiencies that cards can deliver for a business. As a result, business owners could save anywhere between €5,000 and €6,000 per year on cash handling costs.

Commenting on the research findings, Philip Konopik, Country Manager, Ireland, Visa said:

“The Irish retail sector is at a crossroads as consumers increasingly choose electronic payments over cash, opting for convenient and secure digital transactions instead. We believe this trend is set to accelerate due to new innovations in contactless payments, particularly around mobile technology. The scale of change over the next ten years will be even more dynamic with developments in areas like biometrics and the Internet of Things.

Despite consumers embracing electronic payments, Irish retailers who are unable to accept new payment methods risk missing out on sales and incurring excessive costs. Digital payments can also enable small Irish merchants to become more efficient and automated. New digital till systems have the potential to provide retailers with immediate data and insights into their business, helping them to reduce costs with automated accounting and inventory control. These additional benefits of accepting card transactions over cash have the potential to truly transform a small business.”

[1] https://www.bpfi.ie/news/consumers-switch-from-paying-in-cash-to-paying-by-card-2/


About the Cost of Cash research study

The Cost of Cash research study was undertaken by pse consulting duringJanuary, February and March of 2017. It was designed to establish the cost of cash within eight merchant sectors known to be highly cash centric.

The research surveyed 40 merchants, and the study involved 1,250 hours of interviews, covered 4.3m transactions and a total of annual sales volumes of €51m. The fieldwork consisted of a three hour visit involving stopwatch timing of up to 50 POS transactions. This was followed by a face to face merchant interview to obtain estimates of end to end costs. Merchants were also asked to provide their general views on the benefits and issues associated with cash and card acceptance.

This report was independently endorsed by the UCC business school.

About Visa Inc.

Visa Inc. (NYSE: V) is the world’s leader in digital payments. Our mission is to connect the world through the most innovative, reliable and secure payment network - enabling individuals, businesses and economies to thrive. Our advanced global processing network, VisaNet, provides secure and reliable payments around the world, and is capable of handling more than 65,000 transaction messages a second. The company’s relentless focus on innovation is a catalyst for the rapid growth of connected commerce on any device, and a driving force behind the dream of a cashless future for everyone, everywhere. As the world moves from analogue to digital, Visa is applying our brand, products, people, network and scale to reshape the future of commerce. For more information, visit (www.visaeurope.com), the Visa Vision blog (vision.visaeurope.com), and @VisaInEurope

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