Atex and Picsearch deliver fully integrated video solution to Dagens Nyheter - The world's largest provider of media publishing solutions chooses Picsearch

READING, United Kingdom, April 22, 2009 - Atex, the world's largest and longest serving provider of print and digital solutions for media companies, and Picsearch, a premium provider of online video and multimedia search services, announce the selection of a fully integrated video solution delivered on Polopoly Web CMS by Dagens Nyheter.

Dagens Nyheter, Sweden's largest morning daily, and a Polopoly client since 1996, chose Picsearch to deliver improvements to their Web TV service. The system had to be tightly integrated with their existing Web CMS solution, Polopoly, and chose Picsearch's high quality video service due to its ability to meet all the required specifications including integration with Polopoly.

The Picsearch Video Integration service allows businesses to build reliable, fully customized and purpose specific video solutions in a cost efficient way using a powerful video application programming interface. Storage, hosting, transcoding, statistics, user management and other functionality are seamlessly handled by Picsearch allowing companies to focus on the benefits video brings to the business.

"Meeting consumer demand for video and Web TV has been a priority for us. Adding Picsearch video capabilities onto our Polopoly platform, exceeded our expectations, and as a result we expect to see a rapid increase in traffic across all areas of our online franchise, said Rune Gyldenløve", CTO for Dagens Nyheter.

Dagens Nyheter's online presence www.dn.se is one of Sweden's most popular websites with some 2.4 million unique visitors and 56 million page impressions per month. The addition of Picsearch for video extends the existing use of Polopoly on the website, where it already handles all content and user data, voting and rating, digital commerce, statistics and discussion forums.

"Leveraging the value of the Polopoly platform is crucial for both ourselves and our clients", said Gustaf Sahlman, CEO Polopoly, "the integration of high quality video services from Picsearch has proven to be successful". Robert Risberg, Picsearch's CEO added, "Working with Atex, and the Polopoly team, to deliver a solution for Dagens Nyheter has proven highly enjoyable and mutually beneficial."


About Picsearch
Picsearch AB (publ) is a premium provider of online video and multimedia search services. Picsearch's flexible and reliable video solutions power the video services of market leading businesses online. Picsearch multimedia search services are market leading in relevancy and family friendliness and power numerous leading Internet sites as well as its own Internet properties. Picsearch was founded in 2000, is privately held and headquartered in Stockholm, Sweden. For more information please visit http://about.picsearch.com.


About Atex
Atex, headquartered in Reading, UK, is a leading provider of software solutions and services to the global media industry. With a 35-year history of continuous innovation and commitment to quality, Atex has created the largest digital advertising and editorial content management and multimedia software delivery capability in the world. The company has nearly $1 billion USD worth of software installed worldwide and supports in excess of 850 customers in more than 54 countries, directly and via its established managed services offering. In addition to its significant R&D investment, Atex partners with world-leading complementary solutions providers to enhance integration and Web services development. Providing professional, long-term support through a global network of strategically located regional offices. Atex is a registered trademark of Atex Group Ltd. All other brands or products referenced herein are acknowledged to be trademarks or registered trademarks of their respective holders.


For more information please contact:
Carl Särnstrand, Communications Manager at Picsearch
Tel: +46 73 204 14 79
E-mail: carl.sarnstrand@picsearch.com

Peter Joseph, Corporate Marketing and Communications at Atex
Tel: +44 7500 331 800
E-mail: peter.joseph@atex.com