July 2025: The shift toward minimalist adventure is reshaping how we think about outdoor kit. Whether it’s wild camps, bikepacking weekends or long-distance solo hikes, more people are stripping back to the essentials - and Swedish outdoor brand Primus is leading the way with the launch of its lightest stove ever, the Micron III.
Weighing just 58g at a price of EUR69,95, the Micron III is a fol
Primus, the Swedish cooking equipment brand, launches its Service for a Reason program, which encourages outdoor cooking enthusiasts to test their Primus stoves this February and March in preparation for the season ahead. Primus users can troubleshoot issues with their stoves and take advantage of Primus’ free part replacement policy for qualifying parts.
Swedish outdoor cooking brand gives the gift of experiences with three curated collections of outdoor cooking equipment and reusable containers.
Debuting in 2024, Swedish cooking equipment brand launches the Ulti Stove Systems and Ulti Pots.
Silva Sweden AB has acquired 100% of the shares in Primus AB from Fenix Outdoor AB. The closing of the deal took place today on April 28, 2023.
Primus, the Swedish cooking equipment brand, equips cyclists with all the gear needed to cook high-quality meals with its new Feed Zone collection. Highlights from the Feed Zone collection include a compact stove, coffee and tea press and double-walled steel mug. The entire Feed Zone system packs neatly into a rolltop bag that seamlessly attaches to bike frames or handlebars, or fits in panniers.
