With 47% of consumers citing cost as a barrier to eating seafood, new research from the Norwegian Seafood Council shows growing interest in alternative whitefish species, showcasing opportunities for species such as saithe.
Norway exported seafood worth NOK 13.9 billion in July. This is an increase of NOK 1.1 billion, or 8 per cent, compared with the same month last year.
"Seafood exports have had a historically strong July in terms of value. This is primarily due to high salmon volumes and impressive value growth to China," says Christian Chramer, CEO of the Norwegian Seafood Council.
Approaching
The first half of 2025 was the best ever for Norwegian seafood exports. In total, Norway exported 1.3 million tonnes of seafood setting an export record of NOK 85.2 billion. This is equivalent to a volume of 36 million meals every single day.
"The first half of the year shows that Norwegian seafood exports are strong, even in the face of demanding market conditions and increasing trade barriers
As International Sushi Day approaches, the Norwegian Seafood Council looks back on Project Japan – the initiative that introduced raw salmon from Norway to the global sushi menu.
After ten consecutive months of growth in seafood exports, there was a decline in seafood exports in May. Increased salmon production in Norway and globally resulted in lower prices and a slightly lower total value for May. Reduced volumes for clipfish, together with a somewhat stronger Norwegian krone against the US dollar, also contributed to the decline.
Norwegian Seafood Council research has revealed that as many as 89% of consumers want more information about how their seafood is produced. This demand for transparency is paving the way for producers to harness innovative blockchain technology to build consumer trust and offer a clearer picture of the seafood supply chain.
Norway exported seafood worth NOK 14.3 billion in April. This is an increase of NOK 293 million, or 2 per cent, compared with the same month last year.
“Despite the turmoil in world trade, the favourable trend for Norwegian seafood exports continued. Norway has never before exported seafood for a higher value in the month of April. The growth is due to increased export volumes and rising demand
Norway exported seafood worth NOK 44 billion in the first quarter. This is an increase of NOK 3.5 billion, or 9 per cent, compared with the same period last year.
"The first quarter has been characterised by increased export volumes for salmon, high prices for cod, mackerel and snow crab and strong value growth to the USA and China. In addition, the Norwegian krone was weaker in the first quart
The Norway – UK Seafood Summit 2025 showcased opportunities and future challenges. Overarching themes were global megatrends shaping seafood consumption.
Norway exported seafood worth NOK 14.1 billion in February. This is an increase of NOK 853 million, or 6 per cent, compared with the same month last year.
"We have never before experienced such a high export value in the month of February. This is due to the combination of a weak Norwegian krone measured against the euro and dollar, high salmon volumes and strong value growth to the USA,"
Norway exported seafood worth NOK 15.3 billion in January. This is an increase of NOK 1.9 billion, or 14 per cent, compared with the same month last year.
“January was characterised by increased export volumes for salmon and solid value growth for several of our wild-caught species. In addition, the Norwegian krone has weakened against both the dollar and the euro compared with January last yea
Never has Norway exported seafood with such a high value as in 2024. A total of 2.8 million tonnes of Norwegian seafood worth NOK 175.4 billion was exported last year. This corresponds to 38 million meals every single day - all year round.
"2024 was characterized by quota cuts for cod, significant production challenges for salmon, geopolitical fluctuations and economic turmoil in the global mar
