Blog
Tips and inspiration to keep you up to date with the latest in PR and communications.
AI3 min readMost conversations about your brand aren’t in print anymore
Ever had that feeling you’re missing something? You’ve scanned the morning papers, checked the online news sites, and scrolled through your alerts. All seems quiet.…
Alex Arquati
AI4 min readHow PR shapes what AI overviews say about your brand
Ask ChatGPT about your industry. Does your brand show up? If not, that’s a PR problem. Here’s something that might surprise you: AI doesn’t just…
Alex Arquati
AI3 min readIs it true that LLMs prioritise established media and press releases?
We’ve entered the AI era, where large language models (LLMs) like ChatGPT and Perplexity are key tools for finding information. The big question everyone is…
Alex Arquati
AI4 min readThe psychology behind using – or not using – AI
As the ties between AI and communications grow stronger each day, exploring how technology and psychology intertwine gets more and more interesting. Therefore, we invited…
Rebecka Frank
