Blog
AI3 min readMost conversations about your brand aren’t in print anymore
Ever had that feeling you’re missing something? You’ve scanned the morning papers, checked the online news sites, and scrolled through your alerts. All seems quiet. Meanwhile, a conversation about your…
Alex Arquati
Digital marketing manager
AI4 min readHow PR shapes what AI overviews say about your brand
Ask ChatGPT about your industry. Does your brand show up? If not, that’s a PR problem. Here’s something that might surprise you: AI doesn’t just repeat facts, but reflects the…
Alex Arquati
Digital marketing manager
AI3 min readIs it true that LLMs prioritise established media and press releases?
We’ve entered the AI era, where large language models (LLMs) like ChatGPT and Perplexity are key tools for finding information. The big question everyone is asking now is how this…
Alex Arquati
Digital marketing manager
AI4 min readThe psychology behind using – or not using – AI
As the ties between AI and communications grow stronger each day, exploring how technology and psychology intertwine gets more and more interesting. Therefore, we invited Niklas Laninge – psychiatrist, author…
Rebecka Frank
