What are the journalism trends of 2016 and onwards? The journalism of the future is likely to rely on an intricate web of independent freelancers. However, what will that world look like? Is a blogger a journalist? Do writers need to be part of a union? Or do you need a degree in journalism?
Whether you are a journalist or communicator, this report is a must-read for anyone wanting to learn more about the media landscape.
Key takeaways for communicators and journalists
- The press release is alive and kicking
- Relationships between journalists and PR people matter
- Know your journalist before pitching
- Social media overtakes as a publication platform
- Huge potential in Snapchat and LinkedIn
The state and future of journalism
- Today’s journalists need to be Swiss army knives
- Time is of the essence for reporters
- The divide between publishers and journalists
- Strong reservation towards native advertising
- The future of journalism has to be good journalism
- Robots and technology, we fear not!
- Industry insights
- Nostalgic journalists need to look ahead
- The journalist becomes the entrepreneur
- Follow the money
About the research
Mynewsdesk collected responses from more than 2,000 journalists in the US, UK, Germany, Sweden, Norway, Denmark, Australia, Canada, and Singapore. Mynewsdesk’s new eBook opens the door on the world of journalism.
Three factors changing the journalism and media landscape
What defines a journalist?
Across the industry, the boundaries of journalism are in flux. However, a Mynewsdesk survey revealed that most professional respondents are very willing to adopt a more organic definition of “professional journalism.” Across every country, respondents decisively agreed that a journalist is simply someone who:
- Works with content
- Operates with a goal to be objective
- Tells a story
- Has an audience
Also, 58% of respondents said a blogger could sometimes be considered a bona fide journalist. While 54% said anybody who produces content for a brand’s publication, could also be seen as one.
A future for freelancers
An overwhelming 90% of respondents said that they expect media companies to hire more freelancers than full-time journalists in the future. With a dueling mandate to both cut costs and create more content, many media publishers see staff reductions as the only solution. Consequently, 73% of journalists predict a decline in the quality of journalism over the next five years.
One of the biggest trends in the industry is the growing requirement for journalists to wear multiple hats. Indeed, 97% of respondents said journalists would need to have more than just writing skills. Writers must also be versatile enough to promote themselves and their work on social media.
A media channel of one
Not surprisingly, individual journalists are now expected to build their personal brand. Because of the abundance of channels and free platforms, journalists are increasingly creating their networks of followers. In general, journalism is moving away from the power of media institutions towards the cult of personality.