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  • The social art of influencer relations

    The social art of influencer relations

    David Taylor, Digital Consultant and author of The Business of Being Social, gives his tips on improving your influencer relations strategy.

  • 5 minutes with Vikki Chowney on embracing disruption in PR and Comms

    5 minutes with Vikki Chowney on embracing disruption in PR and Comms

    We caught up with Vikki Chowney, Head of Agency at newly formed social agency, Things With Wings (a TMW and Nelson Bostock Group partnership). With experience across marketing, PR and digital communications, we were keen to find out just what Vikki's doing to embrace disruption and consolidation in the industry...

  • Does native advertising have a future?

    Does native advertising have a future?

    Marketing trends come and go, either evolving into tried-and-tested practices or disappearing in a sea of toe-curling buzzwords (QR codes, anyone?). Few break into the mainstream beyond our little marketing & communications realm but this is exactly what happened last week.

  • 5 minutes with Deirdre Breakenridge on FutureComms

    5 minutes with Deirdre Breakenridge on FutureComms

    We caught up with Deirdre Breakenridge (Adjunct Professor, Marketing & Public Relations, New York University) at our #FutureComms14 event. She shared her thoughts on the PR landscape, specifically the influence of technology on the evolution of PR, communications and marketing.

  • Top of the PR pops: July highlights

    Top of the PR pops: July highlights

    Summer has been packed with sporting events (World Cup, the Commonwealth Games, Tour de France, to name but a few) music festivals and all imaginable kinds of happenings. Despite making the most of beer gardens, supporting their favourite athletes and catching some rays, PR and comms professionals around the world have been busy. Here are some campaigns and events that caught our attention!

  • It's not shark on the menu, it's you...

    It's not shark on the menu, it's you...

    Here at Mynewsdesk we love clever PR campaigns and funny stunts...especially when there is a hidden camera involved. So this prank to promote the airing of Sharkando 2: The Second One on Syfy was right up our street...

  • Round-up of the Content Marketing Show 2014

    Round-up of the Content Marketing Show 2014

    On Thursday 17th July a small troop of intrepid Mynewsdeskers made their way to the Institute of Education, a venue usually engulfed by students, for the most popular content marketing show in the UK.

  • Top of the PR pops: June highlights

    Top of the PR pops: June highlights

    It always seems to be the way, it's the beginning of the month then it's flown by in a flash. There's been plenty of things happening over the last four weeks to get the communications industry talking. Here are our highlights from the last month...

  • Can you really make people love your brand?

    Can you really make people love your brand?

    The PR and communications industry is awash with buzzwords and phrases such as "brand advocates" and "brand love." But is it possible for people to really love a brand? Do people really care that much?

  • 1 Million Stories

    1 Million Stories

    Last week, we hit a significant company milestone: 1 million stories published on the Mynewsdesk platform!

  • Top of the PR pops: May highlights

    Top of the PR pops: May highlights

    It's time to take a look back at the campaigns, stunts and happenings from the world of PR, social and digital that have inspired us or got us talking during the month of May...

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