For the fifth year in a row, Mynewsdesk donates 25.000 SEK to a chosen charity organisation to support the ones in need. The receiver of this year's Christmas donation was Oxfam Sweden, an organisation working to fight poverty and injustice.
Christmas is here, a time to spend with your family and get into the festive spirit. Due to the holiday, many businesses tend to slow down even though this is the perfect time to get your audience's attention. Let us tell you why!
As I sat down to reflect on Mynewsday 2022, I struggled to summarize. We had such a gloriously wide range of topics and addressed so many specific, in-depth, and sometimes existential questions. How on earth would I compose a coherent reflection on all that?
Mynewsdesk believes that AI will help both press officers and journalists with their day-to-day work in the near future. We are constantly striving to make PR and communication work both smarter and more effective, and we’ve been implementing AI in our tool for quite some time now. Would you have known that this text is written by AI?
To cut through the clutter of today, fully data-driven insights, smarter analysis, martech tools and creative ways of conveying information and message are crucial for brands. Yet, a recently presented martech report of 2022 shows that Sweden, surprisingly, has fallen behind in martech maturity compared to the rest of Europe. How do you secure to meet the needs of tomorrow?
Web3 — What is this buzzword, and what does it mean for brands?
2022 has been highlighted by shocking headlines such as unreal declarations of war, rising food and electricity prices and high-interest rates that have captured much of society's attention. Big news like this makes it challenging for others who want to get a spot in the public media to get picked up, and yet Fuldkornspartnerskabet managed to increase its mentions by 46% this year compared to last
If someone asks you if you are writing content for robots, your natural response would probably be: Robots? No, I’m writing for journalists and my other fellow humans.
But have you ever asked yourself how a journalist has the time to go through hundreds of press releases per day, pick out the most interesting ones, create an angle that fits their readers, then write the articles and finally pu
At Mynewsdesk we continuously work hard to deliver the best all-in-one PR tool on the market. We are proud to share our long list of product improvements accomplished in the past couple of months.
It is election year in Sweden, and the media is filled with news articles about the eight major parties as well as individual politicians. Leading up to the election, Mynewsdesk, a Swedish company specialising in communications technology, has used AI to find out which emotions are hidden in the news reporting.
That what we read in our feeds triggers emotions is nothing new. But what kind of emotions and how intense are they? And what impact could this have on the media climate? Mynewsdesk is evaluating the possibilities of using AI within the communications industry.
According to Mynewsdesk's report ‘State of Nordic PR’, content is one of the top priorities among Nordic companies: six out of ten PR and communications professionals say their businesses see content as an important cornerstone of their overall business strategy, and nearly 75% have an elaborate content strategy.
