Nordic PR Awards - recognising the real heroes of communication

Great PR work is not so much about the destination as it is about the journey. Creating awareness takes time, effort, and a lot of passion. Mynewsdesk has for the past 10 years made a point out of recognising the hard work and the professionals behind the results at the Nordic PR Awards.

In today’s fragmented PR landscape, the key to creating awareness and reach lies in relevance. Staying true to your company's purpose and audience is what makes you relevant and helps you build lasting relationships. And that is exactly what Mynewsdesk is looking to highlight at the Nordic PR Awards; by rewarding effort and impact combined and looking at the individual development of each customer.

The award nominees are evaluated both by AI and data from Mynewsdesk’s platform, as well as by an expert jury. And to better reflect the changing demands of the communication industry, the following two categories have been added to the 2021 awards:

Mastering Measurement, which evaluates the nominees based on data insights and tangible results; and

Purposeful PR, awarding honest communication efforts linked to social issues and sustainability

Mynewdesk’s platform helps companies of all shapes and sizes to make a mark by streamlining routine tasks and making it easier to make smart decisions through data-driven insights. Today over 4,000 customers use the platform every day to distribute news, blog posts, and press releases. And by doing so, they have proven that qualitative content not only contributes to building awareness but helps achieve business goals long term.

The Nordic PR Awards wants to acknowledge Mynewsdesk’s customers across Sweden, Norway, and Denmark who deserve recognition for their work. Last year's winners included companies such as Destination Lofsdalen, Bergans of Norway, and Tillväxtverket in the categories Newsroom of the Year, Digital Storyteller, and Most Successful Story.

Get ready to highlight the real heroes of PR and communication at The Nordic PR Awards 2021!

Introducing the expert jury:

Hanna Brogren, Director of Communications for the Stockholm Region. Former CEO of The Swedish Association of Communication Professionals.

Alexander Falck Winther, Press Officer at Nybolig which is part of Nykredit. In last year's PR Awards, Nybolig was nominated in the category Shooting Star.

Ingveig Tveranger has a background as a journalist and as a communications consultant, but she has also run her own company and taught others how to create effective and creative communication.

David Lilja, Head of PR and Communication at Kia Sweden, with a long experience and broad understanding of target group adaptation, strategies, and creative messages.

Daniel Jonsson is Chief Analytics & Strategy Officer at Mynewsdesk and will contribute with his expert knowledge, especially in the new category Mastering Measurement.