Topics: New media

  • Are you writing for robots or humans?

    If someone asks you if you are writing content for robots, your natural response would probably be: Robots? No, I’m writing for journalists and my other fellow humans.
    But have you ever asked yourself how a journalist has the time to go through hundreds of press releases per day, pick out the most interesting ones, create an angle that fits their readers, then write the articles and finally pu

  • Here is what's new in your Mynewsdesk product

    At Mynewsdesk we continuously work hard to deliver the best all-in-one PR tool on the market. We are proud to share our long list of product improvements accomplished in the past couple of months.

  • A Swedish company is using AI to measure emotions in news about Swedish politics

    It is election year in Sweden, and the media is filled with news articles about the eight major parties as well as individual politicians. Leading up to the election, Mynewsdesk, a Swedish company specialising in communications technology, has used AI to find out which emotions are hidden in the news reporting.

  • Assessing emotional states and intensity in a text

    That what we read in our feeds triggers emotions is nothing new. But what kind of emotions and how intense are they? And what impact could this have on the media climate? Mynewsdesk is evaluating the possibilities of using AI within the communications industry.

  • Why you should focus (and spend!) on content

    According to Mynewsdesk's report ‘State of Nordic PR’, content is one of the top priorities among Nordic companies: six out of ten PR and communications professionals say their businesses see content as an important cornerstone of their overall business strategy, and nearly 75% have an elaborate content strategy.

  • Mynewsdesk continues its award streak in G2s summer report

    Once again, the G2 users have spoken, resulting in Mynewsdesk being awarded an additional set of badges in G2s newly released summer report. Mynewsdesk will proudly add these new badges to the ones already earned earlier in the year.

  • Mynewsdesk wants to reshape PR and communications -by putting its people first.

    In a step towards fulfilling its aim of putting people first, Mynewsdesk has appointed Sandra Lindberg as Chief People Officer. Sandra, who started earlier this month, has extensive experience in building an inclusive and engaging culture, helping companies grow quickly without losing sight of their broader purpose.

  • Nordic PR Awards - these winners take it all…

    For the past decade, Mynewsdesk has organized Nordic PR Awards to highlight and celebrate great PR efforts among our customers. This year is no exception, and after careful deliberation, it’s finally time to announce the six winners of this year's Nordic PR Awards.

  • Meet jury member David Lilja: About the benefits of a journalistic background and his fascination for the power of smart PR.

    It's time to get to know the last member of our eminent jury. Let's give a round of applause for David Lilja! David has a background within journalism, but became fascinated by the power and effect of smart PR and decided to switch career paths. He has been working within the automotive industry for almost 10 years and is currently the PR and communications manager for Kia Sweden.

  • Nordic PR Awards 2022: Our jury members share their professional bucket lists

    Most of us have it; a professional bucket list of dreams and goals we wish to accomplish in our career. Some have bigger goals, to change an entire industry or way of working, while others accomplish their goals simply by being at ease with where they are right now. We were curious to find out what the expert jury members of this year’s Nordic PR Awards had on their professional bucket lists.

  • Nybolig’s Alexander Falck Winther- a PR Awards nominee turned jury member

    Mynewsdesk has the pleasure of introducing Alexander Falck Winther, Media Relations Officer at Nybolig, as one of our highly skilled jury members at this year’s Nordic PR Awards. Alexander’s experience from working as a “double agent” (he is also a journalist) brings a valued and interesting perspective to the jury’s collective skill set.

  • Nordic PR Awards 2022: Defining moments in our jury members’ careers

    What has been a key event or turning point in your career? Answering this question might bring up nostalgic memories, evoke feelings of pride and self-respect, or act as a career guiding star. The jury members of this year’s Nordic PR Awards all have fascinating stories behind their careers - what were some of the defining moments that led them to their current positions?

  • And the jury members for this year’s Nordic PR Awards are …

    Drumroll please… Mynewsdesk is happy to introduce the five jury members for this year's Nordic PR Awards. Each of the hand-picked members is an expert within their field, resulting in a “jury powerhouse'' packed with PR, communications, data intelligence and sustainability expertise. Introducing our jury members:

  • PR Award jury member Hanna Brogren on curiosity, leadership, and courage

    It’s time to reveal another jury member in this year’s Nordic PR Awards. This time we proudly announce Hanna Brogren! Apart from having an outstanding career within communications with titles like CCO and CEO, Hanna was also one of the experts participating in Mynewsdesk report State of Nordic PR & Communication 2022.

  • Nordic PR Awards - recognising the real heroes of communication

    Great PR work is not so much about the destination as it is about the journey. Creating awareness takes time, effort, and a lot of passion. Mynewsdesk has for the past 10 years made a point out of recognising the hard work and the professionals behind the results at the Nordic PR Awards.

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