Enchanting stories, iconic characters, and one of the world's strongest entertainment brands: toy manufacturer Schleich is expanding its licensing portfolio with The Walt Disney Company, securing another top license alongside Harry Potter™.
Founded in 1935, Schleich is today the leading international supplier of play figurines and one of the biggest German toy manufacturers.
Friedrich Schleich founded Schleich in Schwäbisch Gmünd, Germany in 1935. Today, the company is one of Germany's largest toy manufacturers and a leading international supplier of realistic animal figures. The famous figurines and sets made by schleich® are sold in more than 60 countries and have become a beloved feature in children's rooms around the world.
Fans of the two most popular play worlds, HORSE CLUB and ELDRADOR® CREATURES, can look forward to something special in the second half of the year. The two new playsets, Lakeside Truck and Trailer and MasterCave Smashrador, transport girls and boys into exciting worlds and are the start of imaginative stories – two special highlights for Christmas Eve.
The countdown to Christmas is a magical time for children. Whether it’s the mighty MasterCave Smashrador, the Lakeside Truck and Trailer, the enchanting Moon Lion or the fearsome Megalodon, schleich® toys have sparked joy under Christmas trees and in stockings for 90 years.
“Are we nearly there yet, Mummy?” – “Daddy, I need the loo!” Barely ten minutes into the journey, and the little ones are already fidgeting. With schleich® figurines and a sprinkle of creative ideas, children and parents alike can breeze through their holidays with boundless cheer.
Spring is just around the corner, and Easter is on its way! Time to paint eggs, bake Easter biscuits, and scout out possible hiding places for the Easter Bunny – that’s always fun! Alongside chocolate eggs and other treats, the detailed figurines and sets from schleich® make wonderful surprises in any Easter nest.
It’s a special year for schleich®: the toy manufacturer celebrates its 90th anniversary. For nine decades, schleich®’s intricately crafted figurines have been enchanting boys and girls in more than 60 countries, accompanying them through the magic of childhood. To mark this grand occasion, schleich® is inviting fans from around the globe to join the celebrations.
Schleich returned to growth in Q4 2024 with a 3 % increase in sales compared to the fourth quarter of 2023 in a still challenging toy market, due to continued pressure on consumer spending resulting in another year of market contraction.
Kids and family entertainment venture Toon2Tango, a LEONINE Animation Studios company, has signed an agreement with the globally successful toy manufacturer and leading international brand of authentic play figurines Schleich GmbH to develop and produce a 52x11’-part CGI animated entertainment content based on Schleich’s famous toy line ELDRADOR® CREATURES.
In 2025, schleich® is surprising fans with an extraordinary addition to its range. For the first time, the toy manufacturer is launching collectible characters designed specifically for adults, opening the door to a whole new audience. Five exquisite horses will kick off the debut of the premium COLLECTORS series in the second half of the year.
The magical journey continues with plenty of exciting news for Harry Potter fans. In July, schleich® will introduce three new characters from the Fantastic Beasts film series and two figurine sets. Children and grown-ups alike will love re-enacting the exciting magic with the lovingly detailed new figurines.
