Yesterday Gina Tricot published its sustainability report for 2023. The report highlights our overall sustainability ambition, our focus areas, and specific initiatives. Main focus of the sustainability work is the ambition to reduce negative impact on people and the environment in our own operations and in our value chain.
Gina Tricot is thrilled to announce the grand opening of its newest store at Ringen shopping center, located in the heart of Södermalm, Stockholm. On February 22, Gina Tricot opens the doors to a 300 square meter store in the Ringen shopping center. In addition to its regular assortment, the store will also feature the Gina Tricot Young concept, launched in August 2021.
As a longstanding corne
Gina Tricot is thrilled to announce the return of RENT, a circular fashion initiative allowing customers to rent exclusive partywear for parties and special occasions.
Originally launched in 2019 as a part of Gina Tricot's sustainability commitment, RENT has quickly gained popularity. For the fifth consecutive year, Gina Tricot launches a new collection featuring three stunning party dresses.
Gina Tricot has joined forces with Muli Collection to release a limited-edition jewelry line, marking an exciting collaboration between two women-powered brands. The collection showcases eleven exclusively designed pieces, each arriving fully wrapped in a custom gift box.
During the month of November, covered displays with the message "unwrapping soon" were placed in selected Gina Tricot store
Gina Tricot, one of Sweden's leading fashion chains with 150 stores in four countries, is taking an exciting step into the Icelandic market by opening its first physical stores in Iceland. This marks Gina Tricot's first venture into franchise stores outside of Sweden, representing a significant move for the brand on the international stage. Previously, Gina Tricot had only operated e-commerce
Gina Tricot has implemented an AI-based allocation system that is taking the first meaningful steps towards becoming a more customer-centric business. Designed specifically for the retail industry, the AI-based platform optimises sales by improving the precision of allocation and distribution in Gina Tricot's sales channels.
Gina Tricot is expanding to Iceland through a franchise agreement.
Gina Tricot and Allvar underwear release a limited-edition underwear collection created of wood fibres from Swedish forests.
The fashion company will continue to focus on sustainable initiatives and collaborations in 2023, and is now extending its partnerships with UNICEF Sweden and WWF.
Gina Tricot is launching its spring denim remade collection called "Seams Like New". This campaign is both styled and fronted by Norwegian profile Nina Sandbech.
RENT is Gina Tricot's own initiative with focus on circular fashion that makes it easy for the customer to rent their party look for a few days and then return the look – a kinder way for the environment and the wallet. Now an exclusive RENT collection is launched in own stores and online via Gemme Collective.
gina tricot launches a new concept store in pallas galleria in borås, sweden.
Gina Tricot opens the doors to its new, ultra-modern, omni-focused shopping destination. Exceptional service, smart digital solutions, upgraded fitting rooms, self-service checkout, and a specially developed RFID system are just a few of the new features.
Gina Tricot has a longer collaboration with influencer Bianca Ingrosso, who will present several major fashion campaigns this year, all associated with various initiatives. For the autumn campaign, the brand is partnering with Dress for Success Stockholm. The "Power Suits starring Bianca" campaign will be launched on 22 September online and in store.
Nu släpps det första designsamarbetet, Young Collection Designed by Iza & Elle lanseras online och i utvalda butiker den 25e maj, 2022.
In 2019, Bianca Ingrosso debuted as a campaign profile for Gina Tricot's summer collection. Now, the fashion company and Bianca Ingrosso are partnering for a more extensive collaboration through February 2023. In an exciting new take, Bianca will front Gina Tricot's four biggest fashion campaigns during the period, and these launches will also be connected to various sustainability initiatives.
The first collection sold out in just a few hours - now the long-awaited sequel to autumn’s successful launch is finally arriving. For SS22 Gina Tricot is launching another denim remake capsule, made from re-sewn jeans and leftover fabric remnants, and designed by fashion designer and stylist Hanna MW.
Gina Tricot fortsätter utmana det traditionella shoppingsättet och satsar nu på att skapa ännu fler inspirerande och sömlösa upplevelser genom att slå upp portarna till en ny omni-fokuserad konceptbutik på Drottninggatan i centrala Stockholm.
Gina Tricot continues its sustainability journey by teaming up with digital circular-market Tradera. Through the collaboration, customers will be able to shop other fashion fans’ pre-loved outfits, and the landing page at ginatricot.com will offer inspiration and information about ongoing auctions of popular Gina Tricot items.
Modeföretaget Gina Tricot inleder 2022 med att rekrytera en ny Assortment Director, som ett led i att stärka positionen som ett ledande varumärke för kvinnor