The demand for clean energy is on the rise. But simply adding more solar panels and electric cars is not the full answer. To conserve resources and avoid fuse blow-outs, consumers and businesses alike are realizing they need better tools and systems to monitor and control energy consumption. It feels inspiring to be working with Enequi, a Swedish cleantech company working to make this possible.
How exciting to be asked by Nigeria’s leading paint company, Chemical and Allied Products Plc (CAP), to support them with a strategic branding project and fly to the capital, Lagos, for hands-on workshops. With a new management team in place, CAP is intent on streamlining and strengthening its brand portfolio in line with its vision of “creating a new Africa inspired by colours.”
Big thanks to all our clients and our staff for a fantastic spring season. Now it's time to grab a cold drink in the sun, find a good book and recharge the batteries. See you soon in early August.
Emotions matter. Especially in B2B marketing. That applies to your selection of visual imagery for social media, ads, trade shows and more. Used effectively, high-impact images can grab attention, build your brand, differentiate your offering and drive sales, according to research from Google, CEB and Harvard.
As the year draws to a close, we wanted to take a moment to reflect on everything we have to be grateful for and thank our friends, families and colleagues around the world for a fantastic 2018. We greatly appreciate all the positive feedback, support and good vibe you give us. To each and every one, have a well deserved, relaxing and joyous holiday season.
Today’s sales teams need inspirational tools that simplify and dramatize the benefits of their products and services. It’s all about creating emotional pull with engaging storytelling and tools that inspire new possibilities. With this in mind, Open teamed up with Iggesund Paperboard of Sweden to launch new experiential sales tools for the cosmetics industry for its flagship Invercote® product.
Peek into any Swedish family’s bathroom and you’ll find at least one PROFFS hairstyling product. The distinctive pink packaging is synonymous with professional quality at affordable prices. Since the 1980s, the family-owned company has built an enviable market position in Sweden. Now they’ve asked Open to help take them to the next level.
Summer greetings from Open! We want to thank both new and old customers alike for making the first half of 2017 a record and exciting run. We feel privileged to work with such an ambitious group of global brands together with a team of talented, fun and highly motivated Openers. We're closing our office in late July, but reopen Monday, July 31st. See you soon and have a fabulous summer vacation!
To mark its 75th Anniversary, Habia Cable, a leading global supplier of customized cables, turned to Open Communications to find a way to strengthen relationships with loyal customers. Inspired by Habia's colorful cables, which look much like chewy candy, the Open team developed a direct marketing activity that encourage customers to co-create their own favorite sweets. The results were amazing!
We’re delighted to be helping to launch ROOFTOP, an exclusive office located just a stone’s throw from Stockholm’s Central Station. The two penthouses, to be built in 2017 on the 7th and 8th floor of the centrally located Fleming7 building, offer panoramic city views . The marketing involves a mix of online and offline tools, including films for multiple channels. www.fleming7.se/rooftop
Open Communications is delighted to announce that Daniel Askergren has joined its Stockholm creative hub as Senior Account Director. From strategy to brand activation in multiple channels, he brings deep knowledge of both B2B and B2C brands with more than 15 years of international experience. We're delighted to have Daniel joining our growing team.
It's a fact - at last! We’re thrilled to announce that Daniel Askergren has joined our growing pool of international talent at Open Communications as Senior Account Director. Daniel is a true internationalist with an extensive background in the agency world, having worked as an Account Director at Ottoboni, one of Sweden’s largest digital agencies, and at DDB as Nordic Client Services Director.
In a case-driven marketing program targeting 40 countries, Andritz Separation, the Austria-based leader in industrial separation, is seeking to raise brand recognition and establish thought leadership in the industry. The communications program, which is now being rolled out globally, was developed together with Open Communications, a Stockholm-based international brand communications agency.
Magdalena William, a former Managing Director within McCann and Account Director at Lowe Brindfors and Peacock Advertising, is joining Open Communications, an independent brand communications agency. She brings with her extensive international experience from both B2B and B2C brands , including brand development projects, event activation, digital, social and content marketing.
Open Communications, the international brand communications agency, has added two senior recruits to support its growing business. Magdalena William, a former Managing Director at McCann and Account Director at Lowe Brindfors and Peacock Advertising has joined the account team. Jeanette Anderson, formerly a designer at MullenLow, King and DDB Paradiset, joins the Open creative studio.
What an exciting and rewarding year 2015 has been! To all of our customers, colleagues and friends across the world, we wanted to say THANK YOU for all your fantastic feedback, kind words, endless support, trust and love. Now it's time for all of us to relax, be close to our nearest and dearest and have a joyous holiday. Have a truly fantastic holiday season! From all of us at OPEN.
To build awareness about its innovative materials solutions for the offshore oil and gas sector, Sandvik has launched a long-term communications program together with Open Communications, the Stockholm-based strategic brand communications agency. The program, which started in the spring of 2015, has already won several industry awards for its creative approach in this conservative sector.
Award-winning and long-time Lowe Brindfors Art Director Håkan "Hank" Fagerstedt has joined Open Communications, the Stockholm-based independent global branding firm, as Creative Director. He will work closely with Co-Creative Director David Gray and CEO Gunilla Lundström to oversee the agency's creative work and ensure that clients are getting world-class service.
Trained at Forsbergs and K3 at Malmö Univ, Victor is an up and coming creative who is supporting our senior team. He worked previously at Footcone & Belding, Shackleton Direct, Amsterdam-based Euro RSCG Fuel and Dowell//Stubbs (later Gyro). At Fuel he was involved in 360-degree communications for the Volvo global account, including cutting edge digital and design work. Bienvenido a Open Victor!
A true internationalist at heart, Eva has worked at Ogilvy, Lowe Brindfors, McCann and Ehrenstråhle BBDO. Over the years she has handled multinational accounts ranging from Kraft and Electrolux to Marbodal and Sandvik. While at BBDO, she was was responsible for the global Alfa Laval account and worked for Sandvik and SKF, delivering both traditional and interactive projects. Welcome to Open Eva!