Categories: gunilla lundström
Creating a new Africa inspired by colours with leading paint company
How exciting to be asked by Nigeria’s leading paint company, Chemical and Allied Products Plc (CAP), to support them with a strategic branding project and fly to the capital, Lagos, for hands-on workshops. With a new management team in place, CAP is intent on streamlining and strengthening its brand portfolio in line with its vision of “creating a new Africa inspired by colours.”
New digital storytelling star to add creative magic for Open clients
Great news. We're super happy that Daniel Enervald, an expert in filmmaking, 3D motion graphic, AR and VR has joined the Open creative team in Stockholm to support our growing international client roster. Welcome aboard Daniel!
Summer greetings from all of us at Open
Big thanks to all our clients and our staff for a fantastic spring season. Now it's time to grab a cold drink in the sun, find a good book and recharge the batteries. See you soon in early August.
Happy Holidays from Open Communications
As the year draws to a close, we wanted to take a moment to reflect on everything we have to be grateful for and thank our friends, families and colleagues around the world for a fantastic 2018. We greatly appreciate all the positive feedback, support and good vibe you give us. To each and every one, have a well deserved, relaxing and joyous holiday season.
Who says sales tools can’t be inspiring?
Today’s sales teams need inspirational tools that simplify and dramatize the benefits of their products and services. It’s all about creating emotional pull with engaging storytelling and tools that inspire new possibilities. With this in mind, Open teamed up with Iggesund Paperboard of Sweden to launch new experiential sales tools for the cosmetics industry for its flagship Invercote® product.
Open welcomes bright new creative talent
They're young, hungry and fearless. Meet Moa and Beatrice, the next generation of creative talent – two students from The Stockholm School of Photography (Fotoskolan STHLM) who are joining our creative team for a month. Bright, talented and ambitious, they will be sharpening their skills in film and photography alongside our senior team.
Swedish PROFFS hairstyling brand teams up with Open
Peek into any Swedish family’s bathroom and you’ll find at least one PROFFS hairstyling product. The distinctive pink packaging is synonymous with professional quality at affordable prices. Since the 1980s, the family-owned company has built an enviable market position in Sweden. Now they’ve asked Open to help take them to the next level.
Hello workers! A new generation of safety shoes is here.
They’re out! And they’re selling well. But what’s the secret to successfully launching a new range of shoes worldwide? Simply put: a brilliant product, sharp strategy and seamless collaboration. In this case, Open was privileged to team up with Ejendals, the Sweden-based hand and foot protection company, to launch its new JALAS Zenit EVO collection of six new safety shoes.
Hello summer! Hello new global brands! Thanks for a record first half of 2017.
Summer greetings from Open! We want to thank both new and old customers alike for making the first half of 2017 a record and exciting run. We feel privileged to work with such an ambitious group of global brands together with a team of talented, fun and highly motivated Openers. We're closing our office in late July, but reopen Monday, July 31st. See you soon and have a fabulous summer vacation!
Open turns candy cables into a sweet global campaign for Habia Cable.
To mark its 75th Anniversary, Habia Cable, a leading global supplier of customized cables, turned to Open Communications to find a way to strengthen relationships with loyal customers. Inspired by Habia's colorful cables, which look much like chewy candy, the Open team developed a direct marketing activity that encourage customers to co-create their own favorite sweets. The results were amazing!
Open Communications launches global communications concept for Andritz Separation
In a case-driven marketing program targeting 40 countries, Andritz Separation, the Austria-based leader in industrial separation, is seeking to raise brand recognition and establish thought leadership in the industry. The communications program, which is now being rolled out globally, was developed together with Open Communications, a Stockholm-based international brand communications agency.
Open Communications adds Senior Account Director and MullenLowe Designer to support 40% growth.
Open Communications, the international brand communications agency, has added two senior recruits to support its growing business. Magdalena William, a former Managing Director at McCann and Account Director at Lowe Brindfors and Peacock Advertising has joined the account team. Jeanette Anderson, formerly a designer at MullenLow, King and DDB Paradiset, joins the Open creative studio.
Content Marketing: the emperor’s new clothes?
Let us start by making a confession. We at Open have a love-hate relationship to content marketing. On the one hand, the term bugs us because it's so all encompassing, vague and devoid of strategic emphasis. Content marketing? Come again? At the same time, we love the possibilities that exciting new digital tools and platforms are opening for the world’s storytellers. In a way, we are hooked too.
Open Communications thanks its customers for a record half year - reopening on Monday, August 3
Whew! What a busy and exciting half year it's been! New clients. New projects. New staff. And a lot of fun and hard work together. We're now closing for two weeks to rejuvenate our souls, reopening on Monday, August 3rd. And we wish you a great summer! For urgent situations, you can call David Gray: firstname.lastname@example.org (+46 708 24 22 58) or Gunilla Lundström: email@example.com (+46 702927114).
Senior Lowe Brindfors Art Director Hank Fagerstedt joins Open Communications as Creative Director
Award-winning and long-time Lowe Brindfors Art Director Håkan "Hank" Fagerstedt has joined Open Communications, the Stockholm-based independent global branding firm, as Creative Director. He will work closely with Co-Creative Director David Gray and CEO Gunilla Lundström to oversee the agency's creative work and ensure that clients are getting world-class service.
Open Communications reinforces senior team to meet growing client needs.
Open Communications, the independent brand communications agency, is adding two senior team members and one intern to its team in Stockholm to support growing client needs. The agency says it recently started working with Austrian-based Andritz Separation and several product areas within Sandvik, necessitating an expansion of its strategic and creative resources.
Electrolux and Volontaire to share secrets of “experiential marketing” on The Cube project at IAA Sweden event, Open Communications announces.
To connect more deeply with customers, many international brands are turning to “experiential marketing” – a more holistic way of building likability and creating buzz. One good example is Electrolux, which launched The Cube concept in 17 European capitals – a “pop-up” restaurant to celebrate 90 years in the kitchen. On March 6, Electrolux and Volontaire will tell us more about this growing trend.
Open Communications adds four senior team members to better meet clients’ needs
We are adding a number of senior team members to support clients’ growing needs. The agency has recruited a senior Account Manager, a seasoned Account Director and a talented next-generation Art Director. Find out more in this news release.
Open Communications vässar byrån med nya seniora medarbetare
Open Communications tillkännager nu att man nu slutfört sin strategiska rekrytering av fyra seniora medarbetare för att bättre kunna möta nuvarande och framtida kunders behov. Rekryteringarna består av en mycket meriterad produktionsledare, en projektledare med lång bakgrund inom varumärkesutveckling samt en mycket talangfull AD.