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Mynewsdesk produces new video about its services

Mynewsdesk produces new video about its services

Blog posts   •   Jun 05, 2018 08:45 BST

While we’re always happy to wax lyrical about ourselves, or provide written information as to how we help companies and individuals with their PR and comms, there’s nothing quite like a tasty bit of multimedia to concisely explain what we’re all about. Which is why we’ve put together a little video to do just that!

What a CMO needs from PR – Narratives, Creativity and Difficult Questions

What a CMO needs from PR – Narratives, Creativity and Difficult Questions

Blog posts   •   Apr 23, 2018 14:15 BST

World PR Forum, the world’s number one international PR and communications conference, is now happening in Oslo, Norway. Global Alliance is in charge of running the event and chooses a local host county each year. For this year’s occasion, Norway and the communications association Kommunikasjonsforeningen will welcome delegates from more than 30 countries.

Are you GDPR ready?

Are you GDPR ready?

Blog posts   •   Apr 19, 2018 10:00 BST

​Most organizations today should be GDPR compliant already. And hopefully, most organizations will avoid the fines and embrace the opportunities that GDPR will bring to the PR industry. However, only time will reveal the actual impact these regulations will have on businesses.

Mynewsdesk’s two-year journey to become GDPR compliant

Mynewsdesk’s two-year journey to become GDPR compliant

Blog posts   •   Apr 11, 2018 10:00 BST

“So we know that across the industry, definite answers are quite rare. Answers directly related to how do we interpret GDPR and what we need to do to be compliant are hard to find,” Daniel Jonsson, head of data analysis and project manager of the GDPR compliance project at Mynewsdesk.

​2018 PR Resolutions: Set a Goal, Hit a Goal

​2018 PR Resolutions: Set a Goal, Hit a Goal

Blog posts   •   Jan 10, 2018 08:30 GMT

It’s that time again - ‘New Year, New You’. We all wake up on January 1st with a determination to be ‘better’; we set ourselves resolutions to improve fitness, eat healthier and generally get on top of things. But sometimes these promises are tough to stick to. And that can be the same in an industry like PR and Communications. This is why it’s important to set yourself SMART goals:

#AskTheExperts: 2018 PR Predictions

#AskTheExperts: 2018 PR Predictions

Blog posts   •   Jan 02, 2018 11:30 GMT

With the New Year now in full swing, we asked a handful of experts to share their PR predictions for 2018. Common themes that emerged included automation, artificial intelligence and the lethal combination of art and science. Here's what Ali Maynard, Stephen Waddington, Jonathan Bean and Laura Richards had to say:

Why Your Brand Content Is Struggling & How To Fix It

Why Your Brand Content Is Struggling & How To Fix It

Blog posts   •   Nov 16, 2017 13:00 GMT

​Brand content is vital to building a relationship with customers, but a lot of brand content fails to engage audiences. Journalists and PR professionals recognize that brand content is often too self-serving, but don’t always know how to solve the problem. The recent Mynewsdesk report provides insight into the reasons why brand content does not succeed in forming connections with customers.

Are Facebook and Google Destroying Trust?

Are Facebook and Google Destroying Trust?

Blog posts   •   Nov 14, 2017 08:25 GMT

A recent survey revealed that half of the journalists worry that the news media is no longer trusted to provide reliable information. With Facebook and Google making it easier than ever for publishers of fake news to draw readers to their stories, is it reasonable to blame these internet giants for destroying trust in the modern news industry?

4 Things Journalists Wish Their Public Relations Contacts Knew

4 Things Journalists Wish Their Public Relations Contacts Knew

Blog posts   •   Nov 09, 2017 08:30 GMT

A public relations contact can be a journalist's greatest asset -- or an unhelpful voice that's quickly silenced. The difference is not in the goals you set - after all, you need journalists, and they need you - but in how you execute said goals. Keep reading for four things that journalists wish every public relations professional knew.

​Navigating Change: The Evolving Landscape of News Reporting and Media Technology

​Navigating Change: The Evolving Landscape of News Reporting and Media Technology

Blog posts   •   Sep 19, 2017 09:20 BST

The state of journalism and the public relations industry is changing rapidly in the 21st century. From citizen bloggers to the 24-hour news cycle, many trends are changing the way people consume and interact with news media.

White Walkers, Dragon Heads & Tannoy Takeovers: Game of Thrones' Marketing Stunts - Rated

White Walkers, Dragon Heads & Tannoy Takeovers: Game of Thrones' Marketing Stunts - Rated

Blog posts   •   Jul 24, 2017 15:28 BST

Game of Thrones returned to our screens, earlier this week, for a seventh season of blood, dragons and dramas. Well, apparently - I’ve never actually watched the show - but with endless excitable chatter in the office and some big-budget marketing stunts ahead of the new episodes, it’s been almost impossible to avoid.

 7 Takeaways from Content Marketing Masterclass [June 2017]

7 Takeaways from Content Marketing Masterclass [June 2017]

Blog posts   •   Jun 22, 2017 09:03 BST

Last week, Mynewsdesk was invited to present at Content Masterclass to share our years of content wisdom with a room packed full of marketers, communicators and PR pros. Here are my 7 key takeouts from the afternoon which might help you when trying to navigate the quandary that is content marketing.

The PR Workflow - 4 Steps to Follow to Become a Pro Communicator

The PR Workflow - 4 Steps to Follow to Become a Pro Communicator

Blog posts   •   Jun 15, 2017 09:37 BST

​The PR Workflow is a continuous process. It’s a guide on what you need to do and how to do it to succeed with your communications and PR. How you determine success depends on you and your organization. However, your ultimate goal, irrespective of industry or size of the organization, is to ensure that your story both gets told and heard to the right audience at the right time.

Why Measurement Matters in Your PR Strategy

Why Measurement Matters in Your PR Strategy

Blog posts   •   Jun 07, 2017 08:32 BST

​If you don't measure the impact of your PR strategy, how can you be sure that your efforts are worthwhile? Measurement is vital to assessing the impact of a PR campaign in sufficient detail to allow you to optimize your strategy.

​How To Measure Reach With Mynewsdesk

​How To Measure Reach With Mynewsdesk

Blog posts   •   Jun 06, 2017 09:00 BST

Reach. The buzzword that’s been doing the rounds for the past few years, now. But what does it actually mean, why’s it important to track reach and how can you measure your story’s?

[Video] How UKBJJA Uses Mynewsdesk To Create Content, Reach Media & Gain Coverage

[Video] How UKBJJA Uses Mynewsdesk To Create Content, Reach Media & Gain Coverage

Blog posts   •   May 30, 2017 08:30 BST

Kat Hill, CEO of UKBJJA, explains how her team uses Mynewsdesk's digital PR and comms solution to create content, reach the media and gain coverage.

[Video] How London Midland Use Mynewsdesk For Their Digital PR & Comms

[Video] How London Midland Use Mynewsdesk For Their Digital PR & Comms

Blog posts   •   May 25, 2017 10:05 BST

Francis Thomas, Head of Corporate Affairs at London Midland, shares his experiences of using Mynewsdesk's PR and communications solution to prevent potential crises, communicate with customers effectively and analyse their content's performance - from any device!

How to use Mynewsdesk to Identify and Engage Your Audience

How to use Mynewsdesk to Identify and Engage Your Audience

Blog posts   •   May 18, 2017 11:38 BST

​Whilst a well-written press release or creative piece of content is key for coverage and shareability, if it’s irrelevant to the recipient then, essentially, it’s futile.

How To Create and Publish Impactful Stories

How To Create and Publish Impactful Stories

Blog posts   •   May 02, 2017 14:50 BST

Today, getting attention for your brand involves more than sending out a dry press release. You need to create an engaging story to capture the attention of social media users and influencers. Let's take a look at the key steps involved in choosing a good story, creating an impactful narrative around it, and publishing in a way that ensures it receives as much attention as it truly deserves.

How To Create And Publish Stories With Mynewsdesk

How To Create And Publish Stories With Mynewsdesk

Blog posts   •   Apr 28, 2017 08:30 BST

All too often we hear communicators complain that they “don’t have anything to write about.” They don’t have a story to tell. But that’s a myth we want to debunk right here, right now. Why? Every brand has a higher purpose. Every brand has a story to tell.