Edelman and Stroke Association announced as speakers for Mynewsdesk event
We’re super excited to announce that Toby Gunton, General Manager at Edelman and Anil Ranchod, Deputy PR Director at Stroke Association, have been confirmed as speakers for our event on the evening of Wednesday 3 October.
9 quick considerations to improve the health of your PR
Man alive! So far we are having one HOT summer. And synonymous with the summertime is a raft of health-focused goods and activities… summer menus full of healthy salads and seasonal produce, outdoor e
Mynewsdesk produces new video about its services
There’s no doubt that many a Mynewsdesk staff member has been asked the question: “So what does Mynewsdesk do?” And while we’re always happy to wax lyrical about ourselves, or provide written informat
What a CMO needs from PR – Narratives, Creativity and Difficult Questions
World PR Forum, the world’s number one international PR and communications conference, is now happening in Oslo, Norway. Global Alliance is in charge of running the event and chooses a local host county each year. For this year’s occasion, Norway and the communications association Kommunikasjonsforeningen will welcome delegates from more than 30 countries.
Are you GDPR ready?
Most organizations today should be GDPR compliant already. And hopefully, most organizations will avoid the fines and embrace the opportunities that GDPR will bring to the PR industry. However, only time will reveal the actual impact these regulations will have on businesses.
Mynewsdesk’s two-year journey to become GDPR compliant
“So we know that across the industry, definite answers are quite rare. Answers directly related to how do we interpret GDPR and what we need to do to be compliant are hard to find,” Daniel Jonsson, head of data analysis and project manager of the GDPR compliance project at Mynewsdesk.
2018 PR Resolutions: Set a Goal, Hit a Goal
It’s that time again - ‘New Year, New You’. We all wake up on January 1st with a determination to be ‘better’; we set ourselves resolutions to improve fitness, eat healthier and generally get on top of things. But sometimes these promises are tough to stick to. And that can be the same in an industry like PR and Communications. This is why it’s important to set yourself SMART goals:
#AskTheExperts: 2018 PR Predictions
With the New Year now in full swing, we asked a handful of experts to share their PR predictions for 2018. Common themes that emerged included automation, artificial intelligence and the lethal combination of art and science. Here's what Ali Maynard, Stephen Waddington, Jonathan Bean and Laura Richards had to say:
Why Your Brand Content Is Struggling & How To Fix It
Brand content is vital to building a relationship with customers, but a lot of brand content fails to engage audiences. Journalists and PR professionals recognize that brand content is often too self-serving, but don’t always know how to solve the problem. The recent Mynewsdesk report provides insight into the reasons why brand content does not succeed in forming connections with customers.
Are Facebook and Google Destroying Trust?
A recent survey revealed that half of the journalists worry that the news media is no longer trusted to provide reliable information. With Facebook and Google making it easier than ever for publishers of fake news to draw readers to their stories, is it reasonable to blame these internet giants for destroying trust in the modern news industry?
4 Things Journalists Wish Their Public Relations Contacts Knew
A public relations contact can be a journalist's greatest asset -- or an unhelpful voice that's quickly silenced. The difference is not in the goals you set - after all, you need journalists, and they need you - but in how you execute said goals. Keep reading for four things that journalists wish every public relations professional knew.
Navigating Change: The Evolving Landscape of News Reporting and Media Technology
The state of journalism and the public relations industry is changing rapidly in the 21st century. From citizen bloggers to the 24-hour news cycle, many trends are changing the way people consume and interact with news media.