Retail is a key channel for seafood consumption in the UK, accounting for 67% of consumer purchases. 1 To help illustrate the current landscape and how together the category can build consumer confidence in seafood purchasing, the Norwegian Seafood Council (NSC) has launched a whitepaper report with The Grocer.
The whitepaper “Building Seafood Consumer Confidence to Boost Consumption”,
The Norwegian Seafood Council, proudly representing Seafood from Norway, has welcomed the UK’s leading fish and chip shops to the western shores of Norway as part of an educational study trip to showcase cod and haddock – two of the most popular species used by British fish and chip shops – and demonstrate why Norway is credited as a leading whitefish nation.
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1. Description of Promotion - Norwegian Seafood Council and Fry Magazine competition on Instagram. The competition will feature Norwegian Seafood Council in a grid post on NSC and Fry Magazine social media channel. Winners will be chosen at random at the beginning of June.
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Celebrate National Fish and Chip Day! Seafood from Norway offers free resources for shops to promote sustainable seafood and maximize sales. Access the Social Media Toolkit and more at www.seafoodfromnorway.co.uk/b2b/fish-and-tips
The Norwegian Seafood Council marked Norway Day in the UK by partnering with acclaimed Fish & Chip vendors for a mouth-watering celebration. The main event took place at Southwark Park, London, hosting one of the largest Norway Day celebrations outside Norway. The event was attended by Defence Minister Bjørn Arild Gram and Norwegian Ambassador Wegger Chr. Strømmen.
Some of the UK’s top emerging chef talent have visited Norway, the whitefish nation, on a trip organised by the Norwegian Seafood Council, and led by Seafood from Norway chef partners, Michel Roux and Simon Hulstone. The chefs have undertaken a discovery into why origin matters when it comes to sustainable seafood.
Norway- UK Seafood Summit 2023. Proud ocean nations unite at the Norway-UK Seafood Summit with a shared agenda to increase sustainable seafood consumption.
National Fish and Chip Awards 2023 winners will visit Norway on a study trip sponsored by Seafood from Norway to experience sustainable fishing and processing facilities, and learn about the supply chain of sustainable cod and haddock from Norway to the UK.
Skrei, one of the world’s most sought-after seasonal seafood delicacies is back in season, set to once again grace menus across the world.
The Norwegian Embassy and Seafood from Norway held a roundtable and industry lunch at Sauce by The Langham on February 1st, 2023, in celebration of the close seafood relationship Norway holds with the UK. Attended by top chefs, industry insiders, and press, the discussions centred around quality, sustainable seafood, and introduced Norwegian white fish available to the UK market.
Specialist food and drink agency William Murray PR & Marketing has been chosen by The Norwegian Seafood Council to manage both its consumer and trade PR and marketing activity in the UK.
The Norwegian Seafood Council works on behalf of all Norwegian seafood exporters to develop markets and promote Norwegian seafood across the world.
Having been successful in the highly competitive four
Often perceived as an inferior choice, frozen has been the underdog of pandemic retail sales, and frozen seafood has enjoyed a well-earned piece of this pie. According to Seafish’ latest data insights, frozen has comfortably sat in the top three super-category growth spots, closely behind ambient and beers/wines/spirits.
