Press release -
Celebrate Sustainable Seafood this National Fish and Chip Day with Free Resources from Seafood from Norway
Friday 2nd June marks National Fish and Chip Day in the UK – an annual celebration of Britain’s favourite dish! Seafood from Norway, one of the sponsors of the day, offers free resources and content for fish and chip shops to use to help tell the story of the produce behind the dish. Helping to celebrate sustainable seafood and maximise sales, on what is likely to be one of the busiest days of the year.
Hosted on the Fish & Tips Sustainability Resource Hub are a number of digital tools to put to good use, including:
- « National Fish and Chip Day Social Media Toolkit
- « National Fish and Chip Day Origin Film
- « ‘Know Where your Fish is From’ posters
This toolkit is packed with tips and advice for communicating with customers about the day, including example posts, relevant hashtags, ideas for building engagement and links through to free imagery and videos to share on your channels.
This easily sharable film hosted on YouTube celebrates the nostalgia around the great British dish of fish and chips and highlights the importance of choosing sustainable cod and haddock to ensure that the dish stays on menus in the future too.
These A3 posters can be easily downloaded and printed, or displayed on digital screens throughout your shop. They encourage customers to consider where their fish is from, with a QR code linking through to a film which explains the sustainable credentials of Norwegian cod and haddock.
Seafood from Norway will also support the National Fish and Chip Day Roadshow in London, outside the iconic Trinity House, supplying seafood caught from Norway’s cold, clear waters, home to an abundance of cod and haddock.
Victoria Braathen, UK Director for the Norwegian Seafood Council commented: "This week marks the annual celebration of the nation’s favourite dish. As a proud supplier of responsibly sourced cod and haddock to the UK, Norway joins the UK in celebrating one of the most iconic dishes ever to be created.
“The popularity of fish and chips continues to represent the love so many have for the dish. To ensure its future for years to come consumers should be encouraged to understand why choosing responsibly sourced seafood is so important. We hope these resources will help fish and chip shops do this in a creative and interesting way, positioning seafood as a wholesome protein choice which is good for people and the planet.”
Later in June, as a continuation of the celebrations, the Norwegian Seafood Council will also host an action-packed study trip to Norway for the winners of this year’s National Fish & Chip Awards. The trip will give the operators involved the opportunity to witness Norway’s responsible fishing practices for themselves – an ever-important way to ensure they not only embrace the quality produce they are serving, but can also talk confidently about its origin to consumers too.
To access the free Social Media Toolkit and other resources, visit: www.seafoodfromnorway.co.uk/b2b/fish-and-tips
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The Norwegian Seafood Council works with the Norwegian fisheries and aquaculture industries to develop markets for Norwegian seafood through local market intelligence, market development and reputational risk management. The Seafood Council is headquartered in Tromsø and maintains local representatives in thirteen of Norway's most important international markets. The Norwegian seafood industry finances the activities of the Norwegian Seafood Council via a tariff on all Norwegian seafood exports. The Norwegian Seafood Council is a public company owned by the Ministry of Trade, Industry and Fisheries.
