UK shoppers buying seafood more often despite economic pressures, reveals new NSC report
Rising shopping frequency and chilled seafood volume growth highlight opportunities for retailers to build on consumer demand
Topics: Retail
-
-
Significant opportunity for seafood targeting the “protein boom” using clearer messaging and more convenient formats
With 20% of UK consumers now following a high-protein diet[1] the seafood industry is in a strong position to capitalise on the fast-growing protein category. Insights from the Norwegian Seafood Council’s (NSC) latest research highlight a significant opportunity to better align seafood’s natural nutritional strengths with evolving consumer expectations.
-
Fresh Summer Flavours with Norwegian Seafood – Including a Seasonal Dish by Michel Roux
As the days grow longer and warmer, there’s no better time to gather with friends and family for relaxed, al fresco meals. This summer, let the fresh, clean flavours of Norwegian seafood take centre stage with a collection of easy, elegant dishes — from bold BBQ favourites to refined seasonal creations.
A Bold Take on Cod – Now Featured in ASDA
Norwegian cod with pepper sauce
For those lo -
Industry leaders convene at Summit to tackle economic challenges, unveil emerging trends & forge strategies for 2024
We’re delighted to see our proud ocean nations unite once again at the 2024 Summit. This year promises actionable insights and expert opinions, enhanced with interactive Q&A and networking opportunities, for attendees to share ideas during or post Summit.
