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Categories: consumer

  • Fresh Summer Flavours with Norwegian Seafood – Including a Seasonal Dish by Michel Roux

    As the days grow longer and warmer, there’s no better time to gather with friends and family for relaxed, al fresco meals. This summer, let the fresh, clean flavours of Norwegian seafood take centre stage with a collection of easy, elegant dishes — from bold BBQ favourites to refined seasonal creations.
    A Bold Take on Cod – Now Featured in ASDA
    Norwegian cod with pepper sauce
    For those lo

  • Seafood from Norway launches campaign to inspire UK consumers to enjoy more seafood


    Norwegian Seafood Council (NSC), which proudly represents Seafood from Norway, has announced the relaunch of its “Explore” campaign.

    Aimed to excite the tastebuds of UK consumers and expand their seafood repertoire, the campaign will run from September through to November. This follows the brand's recent announcement of a partnership with global football superstar Erling Haaland, ha

  • Norwegian Seafood Strikes Global Partnership with Erling Braut Haaland

    Seafood has been a part of my upbringing and my diet growing up. Norwegian seafood, the world’s best, still has a natural place in my life. The Norwegian Seafood Council does a tremendous job showcasing knowledge and inspiration about tasty, healthy, and sustainable seafood globally and back home in Norway. It was only natural for me to enter this partnership, says Erling Braut Haaland.

  • WHITEHEADS IS NAMED AS THE UK’S MOST SUSTAINABLE FISH AND CHIP SHOP

    A popular East Yorkshire chippy has been named the winner of the Environment & Sustainability Award at this year’s National Fish & Chip Awards. Whitehead’s Fish & Chips in Hornsea beat off competition from finalists, Hennighans and Sea Queen Fisheries to take the top prize, being awarded for their outstanding commitment to responsible practices and sourcing.

  • New inspirational Seafood from Norway campaign bids to get more seafood on UK dining tables


    The Norwegian Seafood Council (NSC), which proudly represents Seafood from Norway (SFN), has launched a new whitefish campaign, Explore, to champion sustainable seafood and drive inspiration for simple at-home cookery with Norwegian cod and haddock.

    Despite the majority of UK consumer seafood purchases stemming from retail1, there exist a number of widely known barriers to seafood cons

  • New report by the Norwegian Seafood Council reveals opportunities to boost seafood consumption in retail


    Retail is a key channel for seafood consumption in the UK, accounting for 67% of consumer purchases. 1 To help illustrate the current landscape and how together the category can build consumer confidence in seafood purchasing, the Norwegian Seafood Council (NSC) has launched a whitepaper report with The Grocer.

    The whitepaper “Building Seafood Consumer Confidence to Boost Consumption”,