As technology continues to evolve, new marketing strategies will crop up and adapt to the times. Staying passive and stagnant is not an option. Especially, if you’ve got a business and you’re trying to stand out in a sea of marketing stunts.
The digital landscape requires constant updates and continuous efforts because the competition is fierce. That’s why employing current digital marketing trends can be highly beneficial. For your business, adopting new tactics can lead to higher sales, new customers, and increased revenue.
A team of clever folks from Serpwatch created an infographic that details the marketing trends dominating 2019. Divided into seven different channels, it shows statistics and facts that anyone who wants to nail their marketing tactics can benefit from.
We’ve gathered some of these prevailing trends to help you plan out your digital marketing strategy this 2019.
Video marketing is the future
You can never go wrong in incorporating videos into your marketing strategy. Videos are known to drive an increase in organic traffic from search engines alone. It’s because most people are more likely to click on a search result with a video on its thumbnail.
This finding is not surprising, as videos tend to be more entertaining and engaging and are the most preferred content type. Not only do they attract an online audience to click and stay on your page, but they’re also good at convincing customers to buy a product.
AI complements content marketing
Artificial intelligence becomes more and more prominent each day. With its capacity to gather and analyze data more efficiently, it’s easier for you to know and read your customers’ behaviors. It allows you to anticipate what they want and need, and provide it to them by producing valuable and relevant content that they’re more likely to consume.
If you haven’t discovered its wonders yet, you will soon, because AI will only continue to grow and improve in the coming years.
Automation is a useful marketing tool
The modern digital age makes some marketing processes a lot easier and more efficient. Repetitive tasks like emails, social media management, and even lead generation campaigns can be automated. And these processes will save you time and effort, which will allow you to focus on more pressing marketing aspects.
However, you do need to think things through carefully before you jump onto the automation bandwagon. Weigh your options and determine whether it’s worth the investment because most marketing automation software is a bit expensive.
In the infographic below, you’ll find other digital marketing trends that can reinforce the effectiveness and success of your business strategy. Take a look at them and start planning for 2019 and beyond.
This post was written by:
Josh Wardini is the Co-Founder of Serpwatch. He started building his experience in all things Internet since the beginning of 2000. A novice but aspiring developer, he lives and breathes SEO and loves to explore the World Wide Web works.