Doktor24: Mynewsdesk Makes it Easier to Focus on PR
From big and complex to simple and smooth. That’s how Doktor24 describes the transition from its old PR tool to Mynewsdesk. The usability of the platform together with the level of service provided during the onboarding process makes it easier for the company to focus even more on its PR efforts.
Doktor24 is one of Sweden’s largest digi-physical healthcare providers that offers digital consultations with doctors, nurses, and psychologists. Together with Apoteket AB, the government-owned pharmacy chain, the company also offers vaccination for TBE, influenza, and COVID-19 at over 60 clinics nationwide. As one of the major players in the industry, Doktor24 knows the importance of building relationships with its target groups.
For us, PR is important for several reasons. Of course, we want to communicate news about our clinics or recommendations for the upcoming flu season. At the same time, we feel that we have a responsibility to reach out to a broader audience about topics related to public health. Another aspect is to pursue issues that we think are important in healthcare, says Hanna Brenden, Marketing, Brand & Communication Lead at Doktor24.
From Big and Complex to Simple and Smooth
Doktor24 has been working in the same PR system for many years but felt that it had become too complicated and cluttered due to the large amount of material and data collected there. Instead, Doktor24 wanted to find a solution to expand its network of contacts and simplify the publishing process. That’s when the company was recommended to try Mynewsdesk.
We needed to streamline the process and find an easier way to work. We were also curious to have a press room on an external platform, instead of just on our website, to drive more traffic and improve SEO. We have had a fairly large and complex system for many years, but it had become overgrown and we felt that the structure no longer worked for us, says Hanna Brenden.
An Easy Way to Invest in PR
One of the main reasons why Doktor24 chose Mynewsdesk was because of its usability. Another important factor was the service and knowledge that Mynewsdesk offers its customers, especially when just getting started.
The onboarding process has been super smooth. As a new customer, there is plenty of material to help you get started, but honestly, the system is so self-explanatory that it hasn’t been necessary, says Hanna Brenden before concluding:
We were primarily looking for a simple system, and it really is. It also allows us to invest even more in PR in the future because it’s so easy. We have had a very positive experience with Mynewsdesk and that is something we want to highlight.
