Mondelēz International and DS Smith partner on sustainable packaging initiative - introducing 300,000 Cadbury Heroes paper tubs ahead of the festive season
In a first of its kind for Cadbury in the UK, the trial will see 300,000 Cadbury Heroes paper tubs become available for a limited time. The project is a test and learn initiative developed in partnership with DS Smith following several years of research and development and will also include the iconic Cadbury Flake. Available in Tesco stores nationwide from October,