Boråstapeter is launching its new collection, Cottage Garden. Inspired by the homes of the English countryside, this is a wallpaper collection that combines a classic Swedish interior design style with a cosy, romantic feel. Influenced by the British masterpieces of Jane Austen and Virginia Woolf, they create a warm, artistic and poetic atmosphere.
Boråstapeter launches Borosan 21. Developed from 65 years of love for colour, shape and pattern, the varied wallpaper collection has traditional, trendy and timeless wallpapers to suit all homes. Its beautiful wallpapers are made with high quality, Swedish-made paper, which is both flexible to work with and environmentally sustainable.
Chalk is a large collection of wallpapers creating a unique and realistic impression of hand-painted walls. A warmer and sophisticated alternative to paint, with a beautiful and authentic appearance, this collection creates a cosy environment with an artful honesty.
Boråstapeter had the honour of selecting from Scandinavia’s most beautiful patterns for their Scandinavian Designers wallpaper collection. This third instalment of the collection proudly presents a new addition to the design greats – famous Finnish architect, Alvar Aalto. He joins the company of Stig Lindberg, Arne Jacobsen, Viola Gråsten and Gocken and Lisbeth Jobs.
WallVision Group, a European leader in the premium wallpaper market, expands into designer rugs through the acquisition of Pappelina - crafted with love and pride in Sweden.
From timeless classics to new trends, the Borosan Easy Up collection has wallpaper for all rooms and styles. And best of all, they are flexible, opaque EasyUp wallpapers which are as easy to hang, as they are to like. Be inspired and find the perfect wallpapers for your home.
The Eastern Simplicity wallpaper collection pays homage to the Asian tradition of handmade patterns, simplicity and authenticity. Boråstapeter has chosen to interpret the trend in a modern, Scandinavian way. Presenting wallcoverings that bring to mind textiles and traditional craftmanship, organic patterns and mythical landscapes.
When Boråstapeter launched the Everyday Moments collection in autumn 2019, the Hip Rose pattern in ochre yellow and dark blue was hugely popular. There has since been great demand for the pattern to be produced in new colour settings, which led Boråstapeter to create three new colours this spring. We are now proud to present the wallpaper series, Hip Rose Special Edition.
At Boråstapeter we are proud to design wallpapers for all homes. Even for those who dare to be a little different. Within the Studio Collection range, we develop collections where we explore the very idea of what wallpaper is and what it can portray. The Apartment is a modern and stylish tribute to the casual elegance of the 70s and 80s.
After a decade of cool shades of grey in our homes, we long for a range of earthy colours. They are grounded and natural, helping us to feel good and get in touch with our inner selves. Pigment Trend 2020 – a collection of wonderful, contemporary shades that we have named Conscious Living – is just that.
Continuing their successful collaboration, Boråstapeter and KappAhl’s lifestyle brand Newbie will launch a new wallpaper collection in February 2020. Designed for little sweethearts, Boråstapeter’s traditional craftsmanship, together with Newbie’s aesthetic expression, has resulted in a fabulous collection. The launch coincides with Newbie’s 10th anniversary celebrations.
For over 110 years, Boråstapeter has been a popular and beloved brand and, as more of the world’s eyes catch sight of Boråstapeter, they have chosen to clarify and update the visual identity. The branding work has been done in collaboration with Gothenburg-based agency Paradigm.