Blog
Tips and inspiration to keep you up to date with the latest in PR and communications.
Communication9 min readStrategic Communications Plan | How to get started | 4 Experts & Template
Reaching a global audience has never been easier, but truly engaging them is more challenging than ever. With information overload and declining trust, communicators must…
Alex Arquati
Communication7 min readBrand Analysis: Find Out How Your Brand Is Performing
A strong brand doesn’t happen by accident. It’s the result of your strategic decisions, continuous insights, and constant refinement. But how do you know if…
Alex Arquati
PR4 min readPR and Marketing News – October 2024
Google’s latest AI Overviews feature may transform search results with context-aware summaries, IKEA’s creative “Sleepfluencers” campaign turns customer windows into ads, and Instagram users struggle…
Alex Arquati
PR6 min readHow to Pitch Your PR Story to Journalists Like a Pro
Some might say that a great news story has always followed the same formula: if it’s newsworthy enough, journalists will publish it. However, as the…
Alex Arquati
- Marketing3 min read
PR and Marketing News – September 2024
Elon Musk continues to make headlines—one of his most recent lawsuits has led to the shutdown of a nonprofit coalition of advertisers led by the…
Alex Arquati
PR8 min readMedia Monitoring Tool – Track Your Media Coverage
A media monitoring tool tracks and analyzes how specific keywords or topics—such as your brand—are mentioned across various media channels. Given its profound impact on…
Alex Arquati
PR6 min readHow to create a PR budget
Crafting a PR budget, whether for a single campaign or the entire year, can be challenging. However, with the right approach, you can maximize your…
Rebecka Frank
- Marketing4 min read
PR and Marketing News – August 2024
AI-generated ads and campaigns are the hot topic in PR and marketing circles (sometimes not getting it 100% right, as you can read below). Another…
Alex Arquati
- Marketing3 min read
PR and Marketing News – June 2024
BBDO Dubai wins the Grand Prix for Good at the Cannes Festival and Dove takes a stand against AI-generated ads. Here’s the latest PR and…
Alex Arquati
Marketing6 min readSummer PR Planning: 10 Tips to Drive Impact During Vacation
With summer vacation just around the corner, it’s natural to feel your creativity slipping away as everyone heads out of the office. However, with smart…
Alex Arquati
- PR3 min read
PR and Marketing News – May 2024
While Arla Foods rapidly garners over 1 million views on TikTok, Starbucks suffers from a notable PR misstep. Here’s the latest PR and marketing news,…
Alex Arquati
Marketing5 min readBrand Report – How to Report on Brand Performance
What is a good brand reputation worth? And what is the value of earned brand impressions compared to the value of paid ads? With today’s…
Alex Arquati
Communication7 min readHow To Measure Your PR Effectively
If you’re struggling to prove the true value of your PR and communication efforts, you’re not alone. With tighter budgets and a growing emphasis on…
Alex Arquati
