Blog
Communication4 min readWhy you need an enemy for writing good brand stories
The secret of great brand stories By Lesley Vos, content writer @Bid4Papers No matter how multi-million the audience is, strong brands focus on one person. He’s the ideal customer who…
Alex Arquati
Digital marketing manager
Communication3 min readConsult our checklist to outsource content creation to a freelancer or agency
Considering to outsource content creation to a freelancer or agency ? If you do decide to choose this route you need to think of a few things first, which we’ve…
Alex Arquati
Digital marketing manager
- Communication6 min read
The cost of a journalism story
What is the cost of a journalism story? Online newspaper paywalls, branded content, sponsored podcasts — even donations and crowdfunding — are keeping the news business alive. Even amid a…
Alex Arquati
Digital marketing manager
Communication3 min readThe cost of a brand story
Stories come in many forms. Depending on the size of the organization, and whether it’s a B2B or B2C company, resources and budgets can vary tremendously. However, don’t be discouraged…
Alex Arquati
Digital marketing manager
Communication3 min read3 essential elements to boost your media relations
How do you become better at media relations? First, you need to understand what journalists need. Most journalists receive dozens of emails per day. Therefore, understanding what makes them choose…
Alex Arquati
Digital marketing manager
Communication3 min readTechnology trends transforming PR and communications in 2017
Everyone needs to implement technology well to execute their PR strategy. Interestingly, more than 85% of PR professionals expect their focus on technology to increase significantly over the next five…
Alex Arquati
Digital marketing manager
