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Communication5 min readHow flexibility lifts your strategic communication
A modern, adaptable approach to planning will help you stay relevant when the media landscape changes. Strategic communications plans can be difficult to put together. Not only do they have…
Alex Arquati
Digital marketing manager
Communication3 min readSuccessful strategic communication in an ever-changing world
It’s fair to say that few if any, companies were prepared to respond quickly and appropriately to the impacts of the pandemic. What was our world like before COVID-19 hit…
Alex Arquati
Digital marketing manager
Communication3 min read3 tips on using press release quotes
As the unsung hero of the story, quotes don’t always top the priority list when writing a press release . Sometimes, it becomes an afterthought. Other times, it’s not even…
Alex Arquati
Digital marketing manager
Communication3 min readHow to write headlines in 3 steps
This post walks you through how to write headlines in three simple steps. Headlines are no ordinary titles. These are the titles of the press releases you send to journalists.…
Alex Arquati
Digital marketing manager
Communication19 min readMedia relations in PR: How does it work?
Whether you are brand new to PR or if you have been in the game for a while, you will need to know how to build and maintain strong media…
Alex Arquati
Digital marketing manager
Communication6 min readThe what, why and how of evergreen content
They say once it’s on the internet, it’s there forever. In theory, content published online lives on. It stays there for as long as it’s not deliberately taken down. But…
Alex Arquati
Digital marketing manager
Communication5 min readCrisis communication in times of uncertainty
The coronavirus has been deemed a pandemic, and the world is in crisis management mode. Lives are at stake, people are worried about employment, their elders and those who are…
Alex Arquati
Digital marketing manager
Communication8 min readTop 10 Graphic Design Trends to Follow when Building Your Brand
Do you agree that even a good product is doomed to failure if it has no catchy brand identity? Branding examples can be found everywhere – on TV, on billboards,…
Alex Arquati
Digital marketing manager
Communication6 min read3 PR pros discuss how brands can reach out with their stories
3 experienced communicators gathered to discuss ever-present challenges for communicators, and how to solve them in today’s media landscape. The panel consisted of: Marita Wengelin , Head of PR at…
Alex Arquati
Digital marketing manager
Communication3 min read3 storytelling techniques for your B2C content
It’s obvious that storytelling is the subject of almost every communicators’ lips. Companies need to work more on selling dreams, visions, and solutions rather than products and services. How can…
Alex Arquati
Digital marketing manager
Communication3 min readThe storytelling template
Use this storytelling template as a guide to creating your brand stories. What is brand storytelling? Brand storytelling is a method of using narration techniques. First, to grab your audience’s…
Alex Arquati
Digital marketing manager
Communication6 min readFind the true power of stories – Instagram Stories explained
They say that actions can speak a thousand words, but sometimes, just a good story is enough. People all over the world have indulged in different forms of self-expression, for…
Alex Arquati
Digital marketing manager
Communication5 ways to transcribe audio to text
Audio files are becoming increasingly common online, and some content creators may even prefer audio over text. However, until now, the written copy is still more effective than audio alone.…
Alex Arquati
Digital marketing manager
