Blog
Communication6 min readHow to be GDPR compliant
The importance for companies to be GDPR compliant cannot be overstated. Avoid fines and embrace the opportunities that GDPR will bring to the PR industry by staying updated. In this…
Alex Arquati
Digital marketing manager
Marketing5 min readWhat is Social media marketing?
Social media marketing, or SMM, is a form of marketing on social media platforms. This includes both organic content (posts without paid promotion), as well as paid social media advertising.…
Alex Arquati
Digital marketing manager
Marketing17 min readHow to increase organic traffic to your website
Do you want to learn how to increase organic traffic to your website? Great! We are more than happy to help you out. There are several ways to grow organic…
Alex Arquati
Digital marketing manager
Marketing17 min readHow to increase brand awareness
Do you want to learn how to increase brand awareness and brand recognition? Then you’re in luck: this blog post aims to do just that! Also, get valuable tips for…
Alex Arquati
Digital marketing manager
Marketing4 min readFive steps to turn customer reviews into an effective PR tool
PR is all about building and maintaining good relationships and positive sentiment with your audience. In our digitalised society , lots of customers form their initial impressions of your business…
Alex Arquati
Digital marketing manager
PR3 min read5 essential tools for bringing PR in-house
With increasing numbers of small and medium sized businesses bringing PR in-house, we look at five tools that will help you make the most of your do-it-yourself PR plan. Keeping…
Alex Arquati
Digital marketing manager
Marketing3 min readHow to bring PR in house – as part of your Content Marketing plan
Once considered something requiring a huge budget, PR software and social media have provided marketers of smaller businesses with direct access to their target audiences. In this post, we look…
Alex Arquati
Digital marketing manager
Communication4 min readHow to SEO optimize your blog posts
As the digital society evolves it becomes increasingly more difficult to draw the spotlights in your direction. But there are ways and one of the most effective ones is to…
Alex Arquati
Digital marketing manager
PR4 min read5 reasons why you should invest in PR
PR stands for Public Relations and is a broad concept mainly focusing on how organisations communicate to the public or to a specific target audience. The purpose of the communication…
Alex Arquati
Digital marketing manager
Communication6 min read5 ways to create more engaging content
Content is never a goal in itself, but a means to achieve business success. But to get there, your content needs to spark interest. In this blog post, we will…
Alex Arquati
Digital marketing manager
Communication5 min readHow flexibility lifts your strategic communication
A modern, adaptable approach to planning will help you stay relevant when the media landscape changes. Strategic communications plans can be difficult to put together. Not only do they have…
Alex Arquati
Digital marketing manager
Communication3 min readSuccessful strategic communication in an ever-changing world
It’s fair to say that few if any, companies were prepared to respond quickly and appropriately to the impacts of the pandemic. What was our world like before COVID-19 hit…
Alex Arquati
Digital marketing manager
Communication3 min read3 tips on using press release quotes
As the unsung hero of the story, quotes don’t always top the priority list when writing a press release . Sometimes, it becomes an afterthought. Other times, it’s not even…
Alex Arquati
Digital marketing manager
