Blog
Tips and inspiration to keep you up to date with the latest in PR and communications.
PR6 min readWhy PR is everything to the success of your brand
Which one is best: paid or earned media? Let’s just start by saying this; Not many people buy from a company they’ve never heard of,…
Alex Arquati
Communication10 min readHow to write a Creative Brief
Creative briefs are a must for any professional storyteller working on an assignment. To avoid miscommunication, and make sure the creative team – or person,…
Alex Arquati
Communication14 min read6 types of Content Marketing you should be doing in 2022
Since you have found your way here, you already know that content marketing is a crucial ingredient to succeed with your marketing. Perhaps you are…
Alex Arquati
Communication9 min readHow to write a pitch that gets a journalist to cover your story
One of the most effective ways for your company to gain publicity is to use journalists as megaphones for your news. In this blog post,…
Alex Arquati
Marketing8 min readBuild a Brand Story
The rise of digital channels and social media entails companies of all sizes making their story heard and reaching out to thousands and thousands. But…
Alex Arquati
Communication9 min readFind your brand values | 6 steps to finding your core values
It is not an easy job to find your core brand values. But with that said, it might be critical to your brand’s success and…
Alex Arquati
Communication13 min readHow to succeed with an influencer marketing campaign
Influencer marketing is definitely catching more and more attention from CMOs worldwide. Although the marketing type has been around for a couple of years now,…
Alex Arquati
Communication7 min readWhat is Content Personalization?
According to Forbes, 91% of consumers are more likely to shop with companies that present them with personalized offers and recommendations. Also, 71% of online…
Alex Arquati
Communication5 min readHow to Create Content That Sells and Converts
What is Content Selling? It’s a common marketing rule of thumb that it can take between seven and twelve contacts to turn a lead into…
Alex Arquati
Communication8 min readHow to increase your social media engagement
If you are looking for ways to increase your social media engagement, which is probably why you clicked on this blog post, our guess is…
Alex Arquati
PR11 min readPR Report 2022 – Trends, challenges, and opportunities
Working in the communication industry is becoming more challenging and demanding. Nordic PR and communication professionals are faced with more responsibilities and heavier workloads as…
Alex Arquati
Marketing8 min readOnline reputation management
To be relevant online is more important now than ever. Whether you call it online reputation management, or simply just reputation management, it aims for…
Alex Arquati
Marketing5 min readThree marketing trends that summarize 2021
PR and communications is an ever-changing industry, and during 2021, we saw just how rapidly it can evolve. As always, when closing chapters, it’s valuable…
Alex Arquati
