PR11 min readPR Report 2022 – Trends, challenges, and opportunities
Working in the communication industry is becoming more challenging and demanding. Nordic PR and communication professionals are faced with more responsibilities and heavier workloads as well as increased competition and…
Alex Arquati
Digital marketing manager
Marketing1 min readPR Report 2022 – Your guide to the future of PR & Communication
The new report State of Nordic PR and communication shares expert advice and insights on the top trends and key skills that will shape the Nordic PR landscape in 2022…
2 min readBergans’ digital journey with Mynewsdesk
Almost a hundred years after the company was founded, Bergans is now in the middle of an explosive growth period. With an ambitious content strategy using their Mynewsdesk newsroom as…
Alex Arquati
Digital marketing manager
2 min readMynewsdesk is key to the new PR strategy of Lufthansa Cargo
Before Lufthansa Cargo started using Mynewsdesk their presswork was rather rigid and inflexible. It was organised via several spreadsheets and tools. Thus reaching out to journalists required a lot of…
Alex Arquati
Digital marketing manager
2 min readVaccine Forward spreads their message through Mynewsdesk
Through fundraising, Vaccine Forward wants to help vaccinate more people in economically vulnerable parts of the world. Using their newsroom on Mynewsdesk, they have reached out widely with their news…
Alex Arquati
Digital marketing manager
Marketing8 min readOnline reputation management
To be relevant online is more important now than ever. Whether you call it online reputation management, or simply just reputation management, it aims for the same thing; to influence…
Alex Arquati
Digital marketing manager
Coffee & Communication
Our webinar-series addresses the most common questions raised about PR & Communications.
Marketing5 min readThree marketing trends that summarize 2021
PR and communications is an ever-changing industry, and during 2021, we saw just how rapidly it can evolve. As always, when closing chapters, it’s valuable to look back and learn…
Alex Arquati
Digital marketing manager
2 min readMynewsdesk puts the mountain village Lofsdalen on the map
A deliberate content strategy helped Destination Lofsdalen set new records last year – never before have so many people visited the mountain village in the north of Sweden. The result…
Alex Arquati
Digital marketing manager
2 min readHow Mynewsdesk significantly improved MiniTool’s online visibility
The software development company MiniTool wanted to improve its visibility and reach out to more potential customers. The new multi-channel strategy included investing in a PR plattform, creating a newsroom,…
Alex Arquati
Digital marketing manager
Communication6 min readHow to be GDPR compliant
The importance for companies to be GDPR compliant cannot be overstated. Avoid fines and embrace the opportunities that GDPR will bring to the PR industry by staying updated. In this…
Alex Arquati
Digital marketing manager
PR-tips1 min readHow to write a PR plan in 5 simple steps
With our help, creating a PR plan has never been easier!
Marketing5 min readWhat is Social media marketing?
Social media marketing, or SMM, is a form of marketing on social media platforms. This includes both organic content (posts without paid promotion), as well as paid social media advertising.…
Alex Arquati
Digital marketing manager
