Presenting the 2024 Outsiders by Nature Film Festival. Now in its fourth year running, the festival continues to shine a light on Haglöfs’ community of skiers, snowboarders, climbers, and adventure athletes as they explore the depths of nature and their own limits. The festival kicks off in November, with screening events in unique locations across Europe.
“One should not underestimate the pow
Haglöfs is excited to announce that Martin Daniels will be joining the company as Chief Executive Officer (CEO) as of August, 2024.
Martin Daniels brings extensive experience in building products, brands, and retail concepts within the consumer sector. Over the past decade, Martin was instrumental in shaping the success of Synsam, the leading optical retailer in the Nordics, where he most recen
Haglöfs is pleased to announce the appointment of Andreas Oliver Lorenz as the new Chief Commercial Officer (CCO), effective as of August 2024.
Andreas brings extensive expertise from the consumer sector, having spent the majority of his career working for leading companies in this space. Over the past decade, he has held various global and regional leadership roles at Adidas AG and On AG, gain
Haglöfs is pleased to announce the appointment of Stefan Ytterborn as the new member of the Board of Directors.
With a background in founding innovative companies like POC and CAKE, Stefan Ytterborn brings a wealth of experience in product innovation and brand development. His extensive knowledge in design and the outdoor industry will be instrumental as Haglöfs continues its journey, driving f
Haglöfs today announced a change in its executive leadership. Fredrik Ohlsson, who has led the company with exemplary dedication for five years, will step down as CEO. This decision aligns with Haglöfs' preparation for a new phase of global expansion.
Fredrik has been instrumental in navigating Haglöfs through globally challenging times, significantly enhancing the company's market position and
Haglöfs’ 2023 Sustainability Report is out and it reveals a 62% reduction in CO2 emissions compared to the previous year. However, it does not mean they have met their net zero target. Although Haglöfs continued to take concrete actions to reduce emissions in 2023, the drastic emissions reduction is primarily due to the year’s complex macroeconomic environment that resulted in lower consumer deman
Haglöfs’ footwear puts you and the terrain on more equal terms, so you can do what you came to do—whether that’s trail running, hiking, or trekking.
When you step out into nature you bring the will to explore, your feet move you forward, and your shoes play a big part in determining just how far and comfortably you can go. This spring, Haglöfs’ range of activity-adapted footwear is in the foref
Lionrock Capital, a global private equity firm, has agreed to acquire a 100% interest in Haglöfs AB from ASICS Corporation. The transaction was finalised on December 18th, 2023.
Celebrating Outsiders by Nature with films about the adventures we seek and the journeys we share.
Haglöfs is excited to present the 2023 Outsiders by Nature Film Festival. Now in its third year running, the festival puts a spotlight on the incredible journeys undertaken by Haglöfs’ community of adventure-seeking ambassadors. Screening events, each showcasing a selection of this year’s fest
Celebrating 30 years of TIGHT™ adventures
Haglöfs is celebrating the anniversary of their iconic Tight™ Backpack, with a journey back through the bestseller’s history.
The Tight Backpack has existed in many iterations since Haglöfs first launched it in 1993. But its iconic teardrop shape and other key features have remained the same. Now, 30 years later, the Tight continues to be a bestselle
The ROC Sloper Bag has arrived, and it’s filled with the essentials climbers need to repair and care for their hands and gear before taking on the next vertical challenge.
Haglöfs’ limited edition ROC Sloper Bag is the result of a co-design project with record-breaking Swedish climber and Haglöfs ambassador Matilda Söderlund. Made out of a bright and colorful patchwork of leftover fabrics, eac
With growth comes responsibility and - as Haglöfs’ 2022 Sustainability Report makes clear - they still have a lot of work to do. For the second year in a row, Haglöfs is reporting a significant increase in their overall carbon footprint due to a rise in production.
