Today Haglöfs introduces V series, a new stand alone concept that puts Haglöfs’ renowned innovation and design on display.The first release from Haglöfs V series is the Down Jacket, the world’s toughest insulated jacket. The V series Down Jacket is available in two color ways in a limited edition.
Haglöfs has been a member of Fair Wear Foundation since 2012 and is today the only Nordic outdoor brand on the member list.
Swedish outdoor brand Haglöfs launches a new website and introduces online sales in four new countries. The objective is to open ecommerce in all its key markets within the next six months as to complement its wholesale and retail business.
This winter, Haglöfs steps up the game for what skiing and snowboarding is all about when introducing two new snow series – KHIONE for women and NENGAL for men. Developed with well-considered features, a modern style and engineered to follow your every move on the mountains, KHIONE and NENGAL are designed to bring the best out of any ski and snowboard enthusiast.
Haglöfs feels that adding recycled materials to outdoor gear is not just paying lip service to sustainability: it's a great way to make highly functional products with reduced environmental loads, and will soon be the norm.
It's long been held as fact that down has the best warmth-to-weight ratio out there. But as the clouds gather, the temperatures drop, and we prepare for our autumn and winter adventures, Haglöfs are seeking to challenge this assumption.
Haglöfs have reinforced their commitment to fluorocarbon-free treatments on their products by vowing to the complete transition to more environmentally friendly substances by year 2020.
This fall Haglöfs are launching their Junior Collection, a new clothing range consisting of some of the brand’s most beloved items - now adapted for the next generation of adventurers.
Man-made fabrics release microplastics when washed, potentially causing pollution of the oceans. While searching for a permanent solution to the problem, Swedish outdoor company Haglöfs now offer a special washing bag that catches up to 99% of the microplastics originating from synthetic clothing.
ASICS' newest store on iconic Regent Street, London, officially opened its doors recently. We are so proud to be part of this state-of-the-art retail space that - for the first time ever - features all four ASICS brands, ASICS, ASICS Tiger, Onitsuka Tiger and Haglöfs, under one roof. Come by and say hello!
Haglöfs new series of daypacks, the Torsång series, consists of three retro-style backpacks that are as functional and stylish in the city as on day trips to the countryside. The collection is a wink to Haglöfs proud heritage as a backpack manufacturer since 1914.
In a very limited edition Haglöfs presents The Black Anorak – an extremely light and breathable shell piece in an exciting new material.
The look of The Black Anorak immediately hints that it is made from a special sort of fabric. The matte black synthetic lustre is down to the use of the brand-new GORE-TEX®Active Training Shell, a material thatalso givesextreme light-weight, supreme breathabi
Our long-term sustainability goals are to minimize the impact on people and planet while at the same time allowing and inspiring people to get out there to beat the elements. We realize that the road to a sustainable future is paved with challenges since all our products make an impression on this fantastic planet we live on. Hard work, wise decisions as well as influencing our different stakehold
The L.I.M Proof Jacket is not made for a rainy day. Nor a windy. And not for a sunny day either. It’s made for a sunny-then-windy-then-rainy-and-then-sunny-again day.
It is wind- and waterproof and features great breathability. It has a clean design because in creating it, Haglöfs stripped down everything apart from the bare essentials. It is packable and lightweight enough to always have at h
Haglöfs launches GT SURROUND, a breathable trail shoe in which technical fabrics meet innovation to let your foot breathe more freely than ever before.
In the new trail shoes Observe GT Surround and Explore GT Surround, GORE-TEX® encases the entire foot. But there's no clamminess or discomfort at all - thanks to a series of specially designed air channels that allow the underfoot region to brea
Outdoor brand Haglöfs sees an updated UK management through the recruitment of Damien McConville as new country manager.
In line with the company’s strategic directions to improve customer focus, build a well-balanced premium distribution and strengthen its brand equity in a global market, Haglöfs has hired Damien McConville as its new country manager in the UK. With focus on retail buying, mer
Outdoor brand Haglöfs has been awarded yet another design prize as its boot Grym Keprotec GT was chosen Gold Winner in the Ispo Awards 2017.
“Grym means awesome in Swedish and it is quite an appropriate name for this amazing boot. It is made from a distinctive combination of materials resulting in a lightweight, waterproof, durable, quick-drying boot that is very comfortable on the foot. It is
Outdoor brand Haglöfs is strengthening its German/Austrian organisation with the recruitment of Moritz Kuhn as new Country Manager and Erik Birndt as Senior Sales & Key Account Manager.
In line with Haglöfs recently launched new brand platform and the company’s strategic initiatives to create increased customer focus, greater brand awareness and strengthened brand equity in a global market,
Fall is here and so the rainy season begins. Swedish outdoor brand Haglöfs now offers trekkers on the northern Swedish trail Kungsleden, in the middle of the Swedish wilderness, free Wi-Fi. But there’s a catch – it only works when it rains.
Spitz is back and stronger than ever. The new Spitz takes on the wind. But not just any wind, the Northern wind.
