Norway's World Cup team tops up 500kg seafood supply ahead of England quarter-final
Additional seafood shipment sent to the team camp as Norway's World Cup nutrition strategy continues to attract international attention
Categories: consumer
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Street-food-inspired seafood offers a new route to growth for fish and chip shops
Chef-led recipe inspiration showcases how Norwegian whitefish can help fish and chip shops tap into the street-food trend as a route to growth, through simple, versatile formats that attract new customers and demonstrate value through menu innovation.
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Significant opportunity for seafood targeting the “protein boom” using clearer messaging and more convenient formats
With 20% of UK consumers now following a high-protein diet[1] the seafood industry is in a strong position to capitalise on the fast-growing protein category. Insights from the Norwegian Seafood Council’s (NSC) latest research highlight a significant opportunity to better align seafood’s natural nutritional strengths with evolving consumer expectations.
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Scottish business The Real Food Cafe is named among the UK’s 15 best fish and chip shops after landing top sustainability honour at the National Fish and Chip Awards
One of Scotland’s best-loved roadside stops is now officially one of the UK’s top fish and chip shops.
The Real Food Café, based in Tyndrum, has won the Environment and Sustainable Business category at the National Fish and Chip Awards – organised by the National Federation of Fish Friers and sponsored by Seafood from Norway – cementing its place among Britain’s top 15 chippies.
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Unlocking poké’s potential – NSC research signals major growth opportunity as consumers inspired to prepare raw fish at home
New research from the Norwegian Seafood Council (NSC) has uncovered a considerable opportunity for raw consumption in the home as the rapid rise of sushi in recent decades has paved the way for Hawaiian-inspired poké.
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Fresh Summer Flavours with Norwegian Seafood – Including a Seasonal Dish by Michel Roux
As the days grow longer and warmer, there’s no better time to gather with friends and family for relaxed, al fresco meals. This summer, let the fresh, clean flavours of Norwegian seafood take centre stage with a collection of easy, elegant dishes — from bold BBQ favourites to refined seasonal creations.
A Bold Take on Cod – Now Featured in ASDA
Norwegian cod with pepper sauce
For those lo -
Modern Twists on Comforting Classics: UK Chefs Showcase Norwegian Seafood at HRC
Seafood from Norway, in collaboration with Chef Publishing, staged a seafood takeover at this year’s Chef HQ at HRC. The event invited celebrated chefs, industry experts, and stakeholders to showcase and enjoy the versatility and premium quality of seafood from Norway.
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Norwegian Cold-Water Prawns: A Sustainable and Convenient Choice for UK Consumers
Norwegian cold-water prawns are well-placed to strengthen their market position in the UK. Backed by sustainability credentials, premium quality, and unmatched convenience, they represent a strong opportunity for UK retailers, hospitality operators, and caterers.
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Seafood from Norway launches campaign to inspire UK consumers to enjoy more seafood
Norwegian Seafood Council (NSC), which proudly represents Seafood from Norway, has announced the relaunch of its “Explore” campaign.
Aimed to excite the tastebuds of UK consumers and expand their seafood repertoire, the campaign will run from September through to November. This follows the brand's recent announcement of a partnership with global football superstar Erling Haaland, ha -
Norwegian Seafood Strikes Global Partnership with Erling Braut Haaland
Seafood has been a part of my upbringing and my diet growing up. Norwegian seafood, the world’s best, still has a natural place in my life. The Norwegian Seafood Council does a tremendous job showcasing knowledge and inspiration about tasty, healthy, and sustainable seafood globally and back home in Norway. It was only natural for me to enter this partnership, says Erling Braut Haaland.
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WHITEHEADS IS NAMED AS THE UK’S MOST SUSTAINABLE FISH AND CHIP SHOP
A popular East Yorkshire chippy has been named the winner of the Environment & Sustainability Award at this year’s National Fish & Chip Awards. Whitehead’s Fish & Chips in Hornsea beat off competition from finalists, Hennighans and Sea Queen Fisheries to take the top prize, being awarded for their outstanding commitment to responsible practices and sourcing.
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New inspirational Seafood from Norway campaign bids to get more seafood on UK dining tables
The Norwegian Seafood Council (NSC), which proudly represents Seafood from Norway (SFN), has launched a new whitefish campaign, Explore, to champion sustainable seafood and drive inspiration for simple at-home cookery with Norwegian cod and haddock.
Despite the majority of UK consumer seafood purchases stemming from retail1, there exist a number of widely known barriers to seafood cons -
New report by the Norwegian Seafood Council reveals opportunities to boost seafood consumption in retail
Retail is a key channel for seafood consumption in the UK, accounting for 67% of consumer purchases. 1 To help illustrate the current landscape and how together the category can build consumer confidence in seafood purchasing, the Norwegian Seafood Council (NSC) has launched a whitepaper report with The Grocer.
The whitepaper “Building Seafood Consumer Confidence to Boost Consumption”, -
UK Chefs visit Norway, the whitefish nation, on study trip with the Norwegian Seafood Council
Some of the UK’s top emerging chef talent have visited Norway, the whitefish nation, on a trip organised by the Norwegian Seafood Council, and led by Seafood from Norway chef partners, Michel Roux and Simon Hulstone. The chefs have undertaken a discovery into why origin matters when it comes to sustainable seafood.
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Proud ocean nations unite at the Norway-UK Seafood Summit with a shared agenda to increase sustainable seafood consumption
Norway- UK Seafood Summit 2023. Proud ocean nations unite at the Norway-UK Seafood Summit with a shared agenda to increase sustainable seafood consumption.
